If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important points to take into account is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first option might be more suitable for you.
Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its advantages and disadvantages, and its price. These insights should help you determine if Instapage is ideal for you.
Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.
What is Instapage? Xverify Instapage
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own site. Through Instapage, you’ll be able to produce landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require you to know how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.
Before we talk about its features, here are a few highlights you should check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more closely.
What are its features?
The highlighted features from the list above are just a preview of what Instapage has to offer.
In this section, we’ll take a look at each more closely. Xverify Instapage
One of the hardest things to do when creating landing pages is the layout.
If you’re new to do this, you will be better off hiring especially if you do not have some experience. Luckily, you won’t need to spend more time and money when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates are not only made up of templates to the landing page. A number of them are used for other functions, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can help you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This allows you save time creating page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll be able to know how successful your strategy is. Your landing page will be able to perform better since these essential tools are used to improve your landing page.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the models has the best performance.
Instapage also permits you to integrate Google Adwords, another fantastic feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so that you can easily line them up.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally registered.
There are no limits about the number of domains and subdomains which you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let us take a look at their differences. Xverify Instapage
The Optimizing plan costs $299 a month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.
If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to if you pay monthly.
The Converting program, on the other hand, does not have a fixed price. It is a customized strategy that will vary depending on what you need and what you would like to prioritize.
You’ll need to contact Instapage about this bundle to find a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You’ll be asked to complete your details to get the trial so that you’ll be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we’ll make a rundown on its own highlights and drawbacks.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can start from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.
You can edit and customize the templates also. To make your landing page more appealing, you could even add widgets and other tools.
While it gives you three ways to publish, it is still better to publish your landing page on your domain to keep things easy.
As mentioned earlier, Instapage also lets you use analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your price range.
Their offers are a bit on the expensive side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure, they give a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Xverify Instapage
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics tools, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I do not wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the charged difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.