Creating a landing page is one of the most important things to take into account, especially if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first option may be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its advantages and disadvantages, and its price. These insights should help you decide if Instapage is right for you.
Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.
What is Instapage? WordPress Instapage Competitor
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an internet presence, like your own website. Through Instapage, you’ll be able to produce landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require you to know how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Before we talk about its features, here are a few highlights you ought to check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a preview of what Instapage has to offer.
In this section, we’ll have a look at each more closely. WordPress Instapage Competitor
Your layout is among the hardest things to do when creating landing pages.
If you’re new to do this, you’ll be better off hiring especially if you do not have any experience. Luckily, Instapage has more than 200 templates to choose from, so you won’t have to spend more money and time.
However, the 200 templates aren’t only made up of templates to the landing page. Some of them are used for other functions, such as thank-you templates.
You can use the filter to discover what type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Instablocks is another feature that can assist you with building the landing page. It lets you save reusable blocks or assets that you can include.
This allows you save time creating page footers, headers, as well as your call-to-action.
They also offer templates that can be customized.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll be able to know how successful your strategy is. These essential tools will help you improve your landing page so that it can perform much better.
With the A/B tests, you can edit it whenever you’d like, and Instapage will show you the different versions you have created. It will also show you which of the versions has the best performance.
Instapage also permits you to incorporate Google Adwords, another fantastic feature of their program. Having this feature will help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.
Instapage also lets you add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns using this. It’s far better to publish it on a domain that you’ve personally enrolled.
There are no limits regarding the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. WordPress Instapage Competitor
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you want to start and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, does not have a fixed cost. It is a customized strategy that will vary based on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this bundle to find a quote from the sales staff.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to fill out your details to access the trial so that you will be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we’ll make a quick rundown on its highlights and drawbacks.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can start from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.
You can customize and edit the templates also. You could also add widgets and other tools to make it even more appealing.
While it gives you three ways to publish, it is still better to publish your landing page on your domain to keep things easy.
As stated previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that gives the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your price range.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure, they give a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ WordPress Instapage Competitor
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar providers, and even email marketing services.
You can also join your landing page to Zapie, PayPal, or a Shopify store.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new strategy.