If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important things to take into account is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first option may be more suitable for you.
Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
In this guide, we’ll look into its features, its pros and cons, and its price. These insights should help you determine if Instapage is right for you.
Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.
What is Instapage? Why Do I Need Instapage Instead Of Aweber
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you currently have an online presence, like your own site. Through Instapage, you will be able to make landing pages focused on converting leads to sales.
The best thing about it is that it does not require you to learn how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.
Here are a few highlights you ought to check out before we get into its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage offers.
In this section, we will take a look at each more closely. Why Do I Need Instapage Instead Of Aweber
Among the most difficult things to do when creating landing pages is your layout.
If you don’t have any experience, you will be better off hiring someone who has. Luckily, you won’t have to invest more money and time when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates are not only made up of templates to the landing page. A number of them are used for different functions, such as thank-you templates.
You can use the filter to find which sort of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can help you with building the landing page. It lets you save reusable blocks or assets which you can include.
This allows you save time making page footers, headers, and even your call-to-action.
They also offer templates that can be customized.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You’ll be able to learn how effective your strategy is through these analytical tools. These essential tools will help you improve your landing page so that it can perform better.
Instapage will show you the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the versions has the best performance.
Another good feature is Instapage allows you to integrate Google AdWords. This will allow you to see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so you can easily line them up.
Instapage also enables you to add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal website.
They even let you test your landing pages using a demo domain which they have provided. However, it is not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally enrolled.
There are no limits about the number of domains and subdomains which you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Why Do I Need Instapage Instead Of Aweber
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.
If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.
The Converting plan, on the other hand, doesn’t have a fixed price. It’s a customized strategy that will be different depending on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this bundle to get a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to complete your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we’ll make a quick rundown on its own highlights and drawbacks.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can start from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.
You can edit and customize the templates as well. You could even add widgets and other tools to make it even more appealing.
While it gives you three ways to print, it is still much better to publish your landing page on your domain to keep things simple.
As mentioned earlier, Instapage also enables you to utilize analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your budget.
Their offers are a bit on the expensive side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure, they give a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Why Do I Need Instapage Instead Of Aweber
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics programs, webinar suppliers, and even email marketing services.
You can also connect your landing page to Zapie, PayPal, or a Shopify store.
What if I do not want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new plan.