Creating a landing page is among the most important things to take into account, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first choice may be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s own features, avantages and disadvantages and price in this guide. These insights should help you determine if Instapage is ideal for you.
Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a better review of Instapage.
What is Instapage? What Are The Pixel Dimension For Instapage
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own site. Through Instapage, you’ll have the ability to produce landing pages focused on converting leads to sales.
The best thing about it is that it does not require that you learn how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Before we get into its features, here are some highlights you ought to check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more closely.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage has to offer.
In this section, we’ll take a look at each more closely. What Are The Pixel Dimension For Instapage
Your design is among the hardest things to do when creating landing pages.
If you don’t have any experience, you will be better off hiring someone who has. Fortunately, Instapage has over 200 templates to choose from, so you won’t have to invest more money and time.
However, the 200 templates aren’t only made up of templates for the landing page. A number of them are used for different functions, such as thank-you templates.
You can use the filter to discover which sort of template you’re looking for. Instapage gives you the option to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This allows you save time creating page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will be able to learn how successful your strategy is. These crucial tools will allow you to improve your landing page so it can perform better.
With the A/B evaluations, you can edit it whenever you would like, and Instapage will show you the different versions you have created. It will also show you which of the models has the best performance.
Another good feature is Instapage permits you to incorporate Google AdWords. Having this feature will help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.
Additionally, it displays markers and grids to help you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.
You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal site.
They even allow you to test your landing pages with a demo domain which they have provided. However, it is not suggested to run campaigns using this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits regarding the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. What Are The Pixel Dimension For Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you will only be charged an equivalent of $199 a month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.
The Converting program, on the other hand, doesn’t have a fixed cost. It is a customized plan that will be different depending on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this bundle to get a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a rundown on its highlights and drawbacks.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and user friendly.
You can customize and edit the templates as well. You can even add widgets and other tools to make it even more appealing.
While it gives you three ways to publish, it is still much better to publish your landing page on your domain to keep things easy.
As stated earlier, Instapage also lets you use analytical tools to help make the best landing page for you that gives the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ What Are The Pixel Dimension For Instapage
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email advertising services.
You can also join your landing page to Zapie, PayPal, or a Shopify store.
What if I don’t wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.