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instapage-review

Creating a landing page is among the most important points to take into account, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option might be more suitable for you.

Making your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this guide, we will look into its features, its pros and cons, and its cost.  These insights should help you decide if Instapage is ideal for you.

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Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Vgm Org Tw Instapage

Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.

They can be used even if you currently have an online presence, such as your own site. Through Instapage, you will be able to make landing pages focused on converting leads to sales.

The best thing about it is that it does not require that you learn how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.

Before we get into its features, here are a few highlights you ought to check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a preview of what Instapage has to offer.

In this section, we will have a look at each more closely. Vgm Org Tw Instapage

Customizable Templates

One of the most difficult things to do when creating landing pages is your layout.

If you’re new to do this, you’ll be better off hiring especially if you do not have some experience. Fortunately, Instapage has over 200 templates to choose from, so you won’t have to invest more money and time.

However, the 200 templates are not only composed of templates to the landing page. A number of them are used for different purposes, such as thank-you templates.

You can use the filter to find what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.

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Instablocks

Instablocks is another feature that can help you with building the landing page. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.

This allows you save time creating page footers, headers, as well as your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You will have the ability to know how effective your strategy is through these analytical tools. These crucial tools will help you improve your landing page so that it can perform much better.

Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the versions has the best performance.

Another good feature is Instapage allows you to incorporate Google AdWords. This can allow you to see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

With Instapage, you can place your components anywhere on the page, something that even advanced WordPress page builders do not have.

Additionally, it displays markers and grids to help you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also enables you to add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.

Publishing

Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages with that. However, it is not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits regarding the number of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Vgm Org Tw Instapage

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.

If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings compared to when you pay monthly.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed price. It’s a customized strategy that will be different based on what you need and what you would like to prioritize.

You’ll have to to contact Instapage about this bundle to find a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You’ll be asked to fill out your details to get the trial so that you will be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we conclude, we will make a quick rundown on its highlights and pitfalls.

Advantages

  • Has a huge selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and user friendly.

You can edit and customize the templates also. You could even add widgets and other tools to make it more appealing.

While it gives you three ways to publish, it is still better to publish your landing page on your domain to keep things simple.

As stated earlier, Instapage also lets you use analytical tools to help make the best landing page for you that provides the best performance.

Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.

Their offers are a bit on the expensive side. If you’re looking for something customized, this is the instrument for you. If you are still unsure, they give a 14-day free trial to help you decide.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.

FAQ Vgm Org Tw Instapage

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics programs, webinar providers, and even email advertising services.

You can also join your landing page to Zapie, PayPal, or a Shopify store.

What if I don’t wish to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just pay for the billed difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.

 

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