Using Instapage

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Creating a landing page is among the most important things to take into account, particularly if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first option may be more acceptable for you.

Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this article, we’ll look into its features, its advantages and disadvantages, and its price.  All these insights should help you decide if Instapage is ideal for you.

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Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.

What is Instapage? Using Instapage

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you currently have an internet presence, such as your own website. Through Instapage, you’ll be able to make landing pages focused on converting leads to sales.

The best thing about it is that it doesn’t require you to learn how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.

Here are some highlights you should check out before we talk about its features.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more closely.

What are its features?

The highlighted features from the list above are just a sneak peak of what Instapage has to offer.

In this section, we will take a look at each more closely. Using Instapage

Customizable Templates

One of the hardest things to do when creating landing pages is your layout.

If you don’t have some experience, you will be better off hiring someone who has. Luckily, Instapage has more than 200 templates to choose from, so you won’t need to invest more money and time.

However, the 200 templates are not only made up of templates to the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to find which sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.

Using Instapage

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Instablocks

Another feature that can help you with building the landing page is Instablocks. It allows you to save reusable blocks or assets that you can include.

This helps you save time making page footers, headers, as well as your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will have the ability to know how effective your strategy is. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.

Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. It will also show you which of the models has the best performance.

Another fantastic feature is Instapage allows you to integrate Google AdWords. This will help you see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.

Additionally, it displays markers and grids to assist you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.

If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.

Publishing

You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns using this. It’s far better to publish it on a domain that you have personally registered.

There are no limits regarding the number of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.

Let’s take a look at their differences. Using Instapage

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.

If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings compared to when you pay monthly.

Converting Plan

The Converting plan, on the other hand, does not have a fixed cost. It is a customized plan that will vary based on what you need and what you want to prioritize.

You’ll need to contact Instapage about this bundle to find a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You will be asked to fill out your details to get the trial so that you’ll be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a rundown on its own highlights and drawbacks.

Pros

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Cons

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can start from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.

You can customize and edit the templates as well. To make your landing page more appealing, you could even add widgets and other tools.

While it gives you three ways to publish, it’s still better to publish your landing page on your own domain to keep things easy.

As stated earlier, Instapage also enables you to use analytical tools to help make the best landing page for you that gives the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your budget.

Their offers are a bit on the expensive side. If you’re looking for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Using Instapage

Are the designs mobile-friendly?

The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage lets you integrate with other solutions like analytics tools, webinar providers, and even email advertising services.

It is also possible to join your landing page to Zapie, PayPal, or a Shopify shop.

What if I do not want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their website.

Is there any support?

Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the charged difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new plan.

 

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