Creating a landing page is among the most important points to take into account, especially if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this guide, we will look into its features, its pros and cons, and its cost. These insights should help you decide if Instapage is ideal for you.
Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Using Hubspot Form In Instapage
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you currently have an online presence, such as your own site. You’ll be able to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require you to learn how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Here are some highlights you should check out before we talk about its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage offers.
In this section, we will have a look at each more closely. Using Hubspot Form In Instapage
The design is one of the most difficult things to do when creating landing pages.
If you’re new to do this, you’ll be better off hiring especially if you don’t have some experience. Luckily, Instapage has over 200 templates to choose from, so you won’t need to invest more money and time.
However, the 200 templates aren’t only composed of templates for the landing page. A number of them are used for other functions, such as thank-you templates.
You can use the filter to find what sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Another feature that can help you with building the landing page is Instablocks. It lets you save reusable blocks or assets that you can include.
This helps you save time creating page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will be able to learn how effective your strategy is. These essential tools can allow you to improve your landing page so that it can perform better.
With the A/B tests, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you have created. It will also show you which of the versions has the best performance.
Another good feature is Instapage permits you to incorporate Google AdWords. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
With Instapage, you can place your components anywhere on the page, something which even advanced WordPress page builders don’t have.
It also displays markers and grids that will help you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.
Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns using this. It’s better to publish it on a domain that you’ve personally enrolled.
There are no limits about the amount of domains and subdomains which you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.
Let us take a look at their differences. Using Hubspot Form In Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, doesn’t have a fixed price. It’s a customized strategy that will be different based on what you need and what you would like to prioritize.
You will have to to contact Instapage about this bundle to get a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to complete your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we will make a rundown on its highlights and drawbacks.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can start from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.
You can customize and edit the templates also. To make your landing page more appealing, you can also add widgets and other tools.
While it gives you three ways to print, it is still much better to publish your landing page on your domain to keep things simple.
As stated earlier, Instapage also lets you utilize analytical tools to help make the best landing page for you that provides the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your price range.
Their offers are a little on the pricey side. If you’re searching for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Using Hubspot Form In Instapage
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar suppliers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I do not wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the billed difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new plan.