Creating a landing page is one of the most important points to consider, particularly if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first option may be more suitable for you.
Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
In this article, we will look into its features, its pros and cons, and its cost. All these insights should help you decide if Instapage is right for you.
Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Unbounce Instapage Comparison
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you already have an internet presence, such as your own website. Through Instapage, you will be able to make landing pages focused on converting leads to sales.
The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.
Here are some highlights you ought to check out before we talk about its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a preview of what Instapage has to offer.
In this section, we will take a look at each more closely. Unbounce Instapage Comparison
Your layout is among the most difficult things to do when creating landing pages.
If you’re new to do this, you will be better off hiring especially if you don’t have any experience. Fortunately, Instapage has more than 200 templates to choose from, so you won’t need to invest more money and time.
However, the 200 templates are not only composed of templates to the landing page. A number of them are used for different purposes, such as thank-you templates.
You can use the filter to find what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Another feature that can help you with building the landing page is Instablocks. It allows you to save reusable blocks or assets that you can include.
This helps you save time making page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You will have the ability to know how effective your strategy is through these analytical tools. These crucial tools can help you improve your landing page so that it can perform better.
With the A/B evaluations, you can edit it whenever you’d like, and Instapage will show you the different versions you have created. It will also show you which of the versions has the best performance.
Another good feature is Instapage permits you to integrate Google AdWords. This will help you see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can position your components anywhere on the page, something that even advanced WordPress page builders don’t have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.
Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages using that. However, it is not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally enrolled.
There are no limits regarding the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Unbounce Instapage Comparison
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you want to begin and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, does not have a fixed cost. It is a customized plan that will vary based on what you need and what you would like to prioritize.
You will need to contact Instapage about this bundle to find a quote from the sales staff.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to complete your details to get the trial so that you’ll be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we’ll make a quick rundown on its highlights and drawbacks.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and easy to use.
You can customize and edit the templates also. To make your landing page more appealing, you could also add widgets and other tools.
While it provides you three ways to publish, it is still much better to publish your landing page on your own domain to keep things easy.
As stated earlier, Instapage also enables you to use analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your budget.
Their offers are a little on the expensive side. If you’re looking for something customized, this is the tool for you. If you are still unsure, they offer a 14-day free trial that will help you decide.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Unbounce Instapage Comparison
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email advertising services.
It is also possible to join your landing page to Zapie, PayPal, or a Shopify store.
What if I do not wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the charged difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.