If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important points to consider is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice may be more suitable for you.
Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
In this guide, we will look into its features, its advantages and disadvantages, and its price. These insights should help you determine if Instapage is ideal for you.
Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.
What is Instapage? Typekit Fonts In Instapage
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own website. You will have the ability to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require you to learn how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.
Before we talk about its features, here are some highlights you should check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a preview of what Instapage has to offer.
In this section, we’ll have a look at each more closely. Typekit Fonts In Instapage
Among the hardest things to do when creating landing pages is the layout.
If you’re new to do this, you will be better off hiring especially if you do not have some experience. Fortunately, Instapage has more than 200 templates to choose from, so you won’t have to spend more time and money.
However, the 200 templates aren’t only made up of templates for the landing page. Some of them are used for different functions, such as thank-you templates.
You can use the filter to find what type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This helps you save time creating page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll be able to know how effective your strategy is. These crucial tools can help you improve your landing page so it can perform better.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the versions has the best performance.
Another fantastic feature is Instapage allows you to integrate Google AdWords. Having this feature will allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage allows you to start on a blank canvas. You can even begin with a template and edit it to your liking.
With Instapage, you can place your components anywhere on the page, something which even advanced WordPress page builders do not have.
It also displays markers and grids to assist you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.
You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally enrolled.
There are no limits about the number of domains and subdomains which connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Typekit Fonts In Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you will only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to if you pay monthly.
The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will be different based on what you need and what you want to prioritize.
You will have to to contact Instapage about this package to find a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we’ll make a quick rundown on its highlights and drawbacks.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and easy to use.
You can edit and customize the templates also. To make your landing page more appealing, you can even add widgets and other tools.
While it gives you three ways to print, it is still much better to publish your landing page on your domain to keep things simple.
As stated earlier, Instapage also enables you to use analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your price range.
Their offers are a little on the expensive side. If you’re looking for something customized, this is the instrument for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Typekit Fonts In Instapage
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I do not want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new plan.