Tutorial Instapage

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Creating a landing page is one of the most important things to consider, especially if you’re looking to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first option might be more acceptable for you.

Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We’ll look into Instapage’s own features, avantages and disadvantages and cost in this article.  All these insights should help you decide if Instapage is ideal for you.

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Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Tutorial Instapage

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you currently have an online presence, like your own website. Through Instapage, you will be able to make landing pages focused on converting leads to sales.

The best thing about it is that it doesn’t require you to know how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.

Before we talk about its features, here are some highlights you ought to check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll have a look at its features more closely.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage offers.

In this section, we will take a look at each more closely. Tutorial Instapage

Customizable Templates

Among the most difficult things to do when creating landing pages is the design.

If you do not have any experience, you will be better off hiring someone who has. Fortunately, you won’t need to invest more money and time when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates are not only made up of templates to the landing page. A number of them are used for different purposes, such as thank-you templates.

You can use the filter to discover which sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

Tutorial Instapage

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. It lets you save reusable blocks or assets that you can include.

This allows you save time creating page footers, headers, as well as your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You will be able to learn how effective your strategy is through these analytical tools. Your landing page will be able to perform better since these essential tools are used to improve your landing page.

With the A/B tests, you can edit it whenever you’d like, and Instapage will show you the different versions you’ve created. It will also show you which of the versions has the best performance.

Another fantastic feature is Instapage allows you to integrate Google AdWords. Having this feature will help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

If you have some design skills, Instapage lets you start on a blank canvas. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so that you can easily line them up.

Widgets

Instapage also enables you to add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.

If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.

Publishing

You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal site.

They can also provide a demo domain so that you can test your landing pages using that. However, it is not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally registered.

There are no limits about the amount of domains and subdomains that you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let’s take a look at their differences. Tutorial Instapage

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you want to start and optimize your landing page.

You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed price. It is a customized strategy that will be different depending on what you need and what you would like to prioritize.

You’ll have to to contact Instapage about this package to get a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a rundown on its highlights and drawbacks.

Advantages

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you think about if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and easy to use.

You can customize and edit the templates as well. To make your landing page more appealing, you could also add widgets and other tools.

While it provides you three ways to publish, it’s still better to publish your landing page on your own domain to keep things easy.

As stated previously, Instapage also lets you utilize analytical tools to help make the best landing page for you that provides the best performance.

Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.

Their offers are a bit on the pricey side. If you’re looking for something customized, this is the instrument for you. If you are still unsure, they give a 14-day free trial to help you decide.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Tutorial Instapage

Are the designs mobile-friendly?

The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the charged difference from the previous plan?

Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.

 

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