If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important things to consider is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first option may be more acceptable for you.
Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s features, pros and cons and price in this guide. These insights should help you determine if Instapage is right for you.
Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Site Like Instapage
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own website. You’ll be able to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require you to learn how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Before we talk about its features, here are some highlights you ought to check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage has to offer.
In this section, we’ll take a look at each more closely. Site Like Instapage
Your design is among the hardest things to do when creating landing pages.
If you do not have some experience, you’ll be better off hiring someone who has. Luckily, Instapage has over 200 templates to choose from, so you won’t need to invest more time and money.
However, the 200 templates aren’t only composed of templates to the landing page. A number of them are used for different purposes, such as thank-you templates.
You can use the filter to find which type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.
Instablocks is another feature that can assist you with building the landing page. It lets you save reusable blocks or assets that you can include.
This allows you save time making page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will be able to learn how successful your strategy is. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.
With the A/B evaluations, you can edit it whenever you would like, and Instapage will show you the different versions you’ve created. Additionally, it will show you which of the versions has the best performance.
Instapage also permits you to incorporate Google Adwords, another good feature of their program. This will allow you to see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so that you can easily line them up.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages using that. However, it’s not recommended to run campaigns using this. It’s far better to publish it on a domain that you’ve personally registered.
There are no limits regarding the number of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let us take a look at their differences. Site Like Instapage
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you need to start and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, does not have a fixed price. It is a customized plan that will be different depending on what you need and what you want to prioritize.
You will need to contact Instapage about this package to find a quote from the sales team.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to fill out your details to access the trial so that you’ll be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we will make a rundown on its own highlights and pitfalls.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.
You can edit and customize the templates as well. To make your landing page more appealing, you could also add widgets and other tools.
While it gives you three ways to publish, it’s still much better to publish your landing page on your domain to keep things easy.
As stated earlier, Instapage also enables you to use analytical tools to help make the best landing page for you that provides the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.
Their offers are a little on the pricey side. If you’re looking for something customized, this is the instrument for you. If you are still unsure, they offer a 14-day free trial that will help you decide.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Site Like Instapage
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar providers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I don’t wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just cover the charged difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.