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Creating a landing page is among the most important things to consider, especially if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first choice might be more acceptable for you.

Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We’ll look into Instapage’s own features, avantages and disadvantages and price in this guide.  These insights should help you determine if Instapage is right for you.

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Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.

What is Instapage? Siftery Instapage

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you already have an online presence, like your own site. You’ll have the ability to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require you to learn how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.

Before we get into its features, here are a few highlights you ought to check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more closely.

What are its features?

The highlighted features from the list above are only a preview of what Instapage has to offer.

In this section, we will have a look at each more closely. Siftery Instapage

Customizable Templates

Among the most difficult things to do when creating landing pages is the design.

If you don’t have any experience, you will be better off hiring someone who has. Luckily, Instapage has over 200 templates to choose from, so you won’t have to spend more time and money.

However, the 200 templates aren’t only made up of templates to the landing page. A number of them are used for other purposes, such as thank-you templates.

You can use the filter to find which sort of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.

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Instablocks

Instablocks is another feature that can assist you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.

This helps you save time creating page footers, headers, as well as your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll have the ability to know how successful your strategy is. These essential tools will help you improve your landing page so that it can perform better.

Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. It will also show you which of the models has the best performance.

Another fantastic feature is Instapage permits you to incorporate Google AdWords. This will help you see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

With Instapage, you can position your elements anywhere on the page, something which even advanced WordPress page builders do not have.

It also displays markers and grids that will help you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.

Publishing

Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages using that. However, it’s not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits regarding the number of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let us take a look at their differences. Siftery Instapage

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you will only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you want to begin and optimize your landing page.

If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed cost. It is a customized strategy that will vary depending on what you need and what you would like to prioritize.

You’ll have to to contact Instapage about this bundle to get a quote from the sales team.

Free Trial

If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.

Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we will make a rundown on its own highlights and drawbacks.

Advantages

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Cons

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can start from scratch or choose from their templates. It is very intuitive and easy to use so you won’t have any problems creating your landing page.

You can edit and customize the templates also. To make your landing page more appealing, you can even add widgets and other tools.

While it provides you three ways to print, it is still better to publish your landing page on your domain to keep things simple.

As stated earlier, Instapage also lets you utilize analytical tools to help make the best landing page for you that gives the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your budget.

Their offers are a little on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure, they give a 14-day free trial that will help you decide.

In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ Siftery Instapage

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar providers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I do not wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just pay for the charged difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.

 

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