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Creating a landing page is among the most important points to take into account, particularly if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more suitable for you.

Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We will look into Instapage’s features, pros and cons and price in this article.  All these insights should help you determine if Instapage is right for you.

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Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Share Instapage Preview

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you currently have an internet presence, such as your own site. You’ll be able to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to learn how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.

Before we get into its features, here are some highlights you should check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage has to offer.

In this section, we will have a look at each more closely. Share Instapage Preview

Customizable Templates

Among the most difficult things to do when creating landing pages is the design.

If you’re new to do this, you’ll be better off hiring especially if you do not have some experience. Luckily, Instapage has more than 200 templates to choose from, so you won’t have to invest more money and time.

However, the 200 templates aren’t only composed of templates for the landing page. Some of them are used for other functions, such as thank-you templates.

You can use the filter to find which sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.

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Instablocks

Another feature that can help you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.

This allows you save time creating page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll be able to learn how effective your strategy is. These essential tools can help you improve your landing page so it can perform better.

With the A/B evaluations, you can edit it whenever you’d like, and Instapage will show you the different versions you have created. It will also show you which of the models has the best performance.

Instapage also permits you to integrate Google Adwords, another fantastic feature of their program. Having this feature can allow you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.

With Instapage, you can place your components anywhere on the page, something which even advanced WordPress page builders don’t have.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so you can easily line them up.

Widgets

Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.

If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.

Publishing

You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal site.

They even let you test your landing pages with a demo domain that they’ve provided. However, it’s not recommended to run campaigns using this. It’s better to publish it on a domain that you’ve personally registered.

There are no limits regarding the number of domains and subdomains that connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let’s take a look at their differences. Share Instapage Preview

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you will only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you want to begin and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, does not have a fixed price. It’s a customized strategy that will be different depending on what you need and what you want to prioritize.

You will need to contact Instapage about this package to find a quote from the sales team.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we finish, we will make a rundown on its own highlights and pitfalls.

Advantages

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and easy to use.

You can edit and customize the templates also. To make your landing page more appealing, you can also add widgets and other tools.

While it gives you three ways to print, it’s still much better to publish your landing page on your own domain to keep things simple.

As stated previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that gives the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your budget.

Their offers are a little on the expensive side. If you’re looking for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Share Instapage Preview

Are the designs mobile-friendly?

The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email marketing services.

It is also possible to connect your landing page to Zapie, PayPal, or a Shopify store.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of guides and tutorials on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the billed difference from the previous plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new plan.

 

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