Setting Up Instapage Mailchimp

instapage-review

If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important things to consider is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first choice may be more suitable for you.

Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We’ll look into Instapage’s own features, pros and cons and cost in this article.  These insights should help you decide if Instapage is right for you.

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Before we go on, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Setting Up Instapage Mailchimp

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you currently have an online presence, such as your own website. Through Instapage, you will have the ability to produce landing pages focused on converting leads to sales.

The best thing about it is that it doesn’t require you to learn how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.

Before we talk about its features, here are a few highlights you should check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more closely.

What are its features?

The highlighted features from the list above are only a preview of what Instapage offers.

In this section, we will have a look at each more closely. Setting Up Instapage Mailchimp

Customizable Templates

Your design is among the most difficult things to do when creating landing pages.

If you’re new to do this, you’ll be better off hiring especially if you don’t have any experience. Fortunately, you won’t have to invest more money and time when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates are not only made up of templates for the landing page. Some of them are used for other purposes, such as thank-you templates.

You can use the filter to find what sort of template you’re looking for. Instapage gives you the option to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

Setting Up Instapage Mailchimp

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.

This allows you save time creating page footers, headers, as well as your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You’ll have the ability to know how effective your strategy is through these analytical tools. These crucial tools will help you improve your landing page so that it can perform much better.

Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. It will also show you which of the versions has the best performance.

Another fantastic feature is Instapage permits you to incorporate Google AdWords. This will allow you to see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so you can easily line them up.

Widgets

Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.

Publishing

You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal site.

They even allow you to test your landing pages using a demo domain which they’ve provided. However, it is not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally enrolled.

There are no limits regarding the amount of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also be able to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.

Let us take a look at their differences. Setting Up Instapage Mailchimp

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.

If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to when you pay monthly.

Converting Plan

The Converting program, on the other hand, does not have a fixed cost. It’s a customized strategy that will be different depending on what you need and what you want to prioritize.

You will need to contact Instapage about this bundle to get a quote from the sales team.

Free Trial

If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.

You’ll be asked to complete your details to access the trial so that you’ll be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a quick rundown on its highlights and drawbacks.

Advantages

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and user friendly.

You can edit and customize the templates also. You can even add widgets and other tools to make it even more appealing.

While it gives you three ways to print, it is still much better to publish your landing page on your own domain to keep things simple.

As stated earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that provides the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your budget.

Their offers are a bit on the expensive side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Setting Up Instapage Mailchimp

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email marketing services.

You can also connect your landing page to Zapie, PayPal, or a Shopify shop.

What if I do not want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the billed difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.

 

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