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instapage-review

Creating a landing page is among the most important points to take into account, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first choice might be more suitable for you.

Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We will look into Instapage’s own features, pros and cons and cost in this guide.  All these insights should help you determine if Instapage is right for you.

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Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.

What is Instapage? Redirects Instapage

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you currently have an online presence, such as your own site. You’ll have the ability to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require that you know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.

Here are a few highlights you ought to check out before we get into its features.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll take a look at its features more closely.

What are its features?

The highlighted features from the list above are only a preview of what Instapage has to offer.

In this section, we’ll have a look at each more closely. Redirects Instapage

Customizable Templates

Your design is one of the hardest things to do when creating landing pages.

If you don’t have any experience, you’ll be better off hiring someone who has. Fortunately, Instapage has over 200 templates to choose from, so you won’t need to invest more money and time.

However, the 200 templates aren’t only composed of templates to the landing page. A number of them are used for different purposes, such as thank-you templates.

You can use the filter to discover which sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.

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Instablocks

Another feature that can help you with building the landing page is Instablocks. It lets you save reusable blocks or assets that you can include.

This helps you save time making page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You’ll have the ability to learn how successful your strategy is through these analytical tools. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.

With the A/B tests, you can edit it whenever you would like, and Instapage will show you the different versions you’ve created. It will also show you which of the models has the best performance.

Another fantastic feature is Instapage permits you to integrate Google AdWords. Having this feature will allow you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

For those who have some design skills, Instapage allows you to start on a blank canvas. You can even begin with a template and edit it to your liking.

With Instapage, you can position your components anywhere on the page, something that even advanced WordPress page builders don’t have.

It also displays markers and grids to assist you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.

Publishing

Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress website through a free plugin, or you could publish it on a Drupal site.

They can also provide a demo domain so that you can test your landing pages with that. However, it’s not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits regarding the number of domains and subdomains that connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Redirects Instapage

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you need to start and optimize your landing page.

You’ll be asked to make an upfront payment of $2,388 if you decide to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will be different depending on what you need and what you would like to prioritize.

You will need to contact Instapage about this package to get a quote from the sales staff.

Free Trial

If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.

Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we conclude, we will make a quick rundown on its own highlights and pitfalls.

Advantages

  • Has a vast selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and easy to use.

You can edit and customize the templates also. You could also add widgets and other tools to make it even more appealing.

While it gives you three ways to publish, it’s still much better to publish your landing page on your domain to keep things easy.

As stated previously, Instapage also lets you utilize analytical tools to help make the best landing page for you that provides the best performance.

Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.

Their offers are a bit on the expensive side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure, they give a 14-day free trial to help you decide.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.

FAQ Redirects Instapage

Are the designs mobile-friendly?

The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar providers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I do not wish to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just pay for the billed difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.

 

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