If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important things to consider is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first option might be more suitable for you.
Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its advantages and disadvantages, and its price. These insights should help you decide if Instapage is right for you.
Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Redirect To Instapage
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, like your own website. Through Instapage, you will be able to make landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require that you learn how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.
Here are some highlights you ought to check out before we get into its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more closely.
What are its features?
The highlighted features from the list above are just a preview of what Instapage has to offer.
In this section, we’ll take a look at each more closely. Redirect To Instapage
The design is among the hardest things to do when creating landing pages.
If you don’t have some experience, you will be better off hiring someone who has. Fortunately, you won’t need to spend more time and money when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates aren’t only made up of templates to the landing page. A number of them are used for other functions, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.
Instablocks is another feature that can help you with building the landing page. It lets you save reusable blocks or assets which you can include.
This helps you save time making page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll have the ability to learn how effective your strategy is. Your landing page will be able to perform better since these essential tools are used to improve your landing page.
With the A/B evaluations, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you have created. Additionally, it will show you which of the versions has the best performance.
Another good feature is Instapage allows you to incorporate Google AdWords. This can allow you to see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.
Additionally, it displays markers and grids that will assist you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal website.
They even let you test your landing pages using a demo domain which they have provided. However, it’s not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally registered.
There are no limits regarding the number of domains and subdomains that connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Redirect To Instapage
The Optimizing plan costs $299 a month, but if you pay annually, you will only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.
The Converting plan, on the other hand, does not have a fixed cost. It is a customized strategy that will vary depending on what you need and what you want to prioritize.
You will have to to contact Instapage about this bundle to get a quote from the sales team.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we’ll make a rundown on its highlights and drawbacks.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.
You can customize and edit the templates also. To make your landing page more appealing, you could even add widgets and other tools.
While it provides you three ways to publish, it is still much better to publish your landing page on your domain to keep things simple.
As stated previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that gives the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your price range.
Their offers are a bit on the pricey side. If you’re searching for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Redirect To Instapage
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics programs, webinar suppliers, and even email advertising services.
You can also connect your landing page to Zapie, PayPal, or a Shopify store.
What if I do not wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.