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Creating a landing page is one of the most important things to consider, especially if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you are tight on budget, the first option might be more suitable for you.

Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We’ll look into Instapage’s features, avantages and disadvantages and price in this guide.  All these insights should help you decide if Instapage is ideal for you.

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Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.

What is Instapage? Pull Instapage Referrals

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you already have an online presence, like your own website. You will be able to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require that you know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.

Before we get into its features, here are a few highlights you should check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a sneak peak of what Instapage offers.

In this section, we will take a look at each more closely. Pull Instapage Referrals

Customizable Templates

One of the hardest things to do when creating landing pages is your design.

If you don’t have any experience, you will be better off hiring someone who has. Luckily, you won’t have to spend more money and time when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates aren’t only made up of templates for the landing page. A number of them are used for different purposes, such as thank-you templates.

You can use the filter to find what sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

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Instablocks

Instablocks is another feature that can assist you with building the landing page. It allows you to save reusable blocks or assets which you can include.

This helps you save time making page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll be able to learn how effective your strategy is. These essential tools will help you improve your landing page so it can perform much better.

Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the versions has the best performance.

Instapage also allows you to integrate Google Adwords, another fantastic feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

For those who have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.

Additionally, it displays markers and grids to help you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.

Publishing

Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal website.

They even allow you to test your landing pages using a demo domain which they’ve provided. However, it is not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits about the number of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let us take a look at their differences. Pull Instapage Referrals

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you will only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to when you pay monthly.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It is a customized plan that will vary based on what you need and what you want to prioritize.

You’ll have to to contact Instapage about this bundle to find a quote from the sales staff.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we will make a quick rundown on its highlights and drawbacks.

Advantages

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you think about if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and easy to use.

You can customize and edit the templates also. You can also add widgets and other tools to make it more appealing.

While it provides you three ways to publish, it’s still better to publish your landing page on your domain to keep things easy.

As stated earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that provides the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your budget.

Their offers are a little on the expensive side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.

FAQ Pull Instapage Referrals

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I do not want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their website.

Is there any support?

Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the charged difference from the previous plan?

Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.

 

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