Creating a landing page is one of the most important things to consider, particularly if you’re looking to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice may be more acceptable for you.
Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s features, avantages and disadvantages and cost in this article. These insights should help you determine if Instapage is right for you.
Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Pageserve.Co Instapage
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you currently have an internet presence, like your own site. Through Instapage, you’ll be able to produce landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require that you know how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.
Here are a few highlights you ought to check out before we get into its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more closely.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage offers.
In this section, we’ll have a look at each more closely. Pageserve.Co Instapage
One of the hardest things to do when creating landing pages is your design.
If you do not have some experience, you’ll be better off hiring someone who has. Luckily, you won’t need to spend more time and money when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates are not only composed of templates to the landing page. Some of them are used for different purposes, such as thank-you templates.
You can use the filter to discover which type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Another feature that can assist you with building the landing page is Instablocks. It lets you save reusable blocks or assets which you can include.
This allows you save time creating page footers, headers, as well as your call-to-action.
They also offer templates that can be customized.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You will be able to learn how successful your strategy is through these analytical tools. These essential tools will help you improve your landing page so that it can perform much better.
Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.
Instapage also permits you to incorporate Google Adwords, another fantastic feature of their program. Having this feature can allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
It also displays markers and grids to assist you move the items on the page so that you can easily line up your page elements.
Instapage also lets you add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not recommended to run campaigns using this. It’s far better to publish it on a domain that you have personally registered.
There are no limits regarding the number of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Pageserve.Co Instapage
The Optimizing plan costs $299 per month, but if you pay annually, you will only be charged an equivalent of $199 a month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, does not have a fixed cost. It’s a customized strategy that will be different based on what you need and what you would like to prioritize.
You will need to contact Instapage about this package to find a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we will make a quick rundown on its own highlights and pitfalls.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and easy to use.
You can edit and customize the templates as well. You can even add widgets and other tools to make it even more appealing.
While it provides you three ways to print, it’s still much better to publish your landing page on your domain to keep things simple.
As stated earlier, Instapage also lets you use analytical tools to help make the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your budget.
Their offers are a bit on the expensive side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure, they offer a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Pageserve.Co Instapage
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics programs, webinar providers, and even email marketing services.
You can also connect your landing page to Zapie, PayPal, or a Shopify shop.
What if I do not wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.