Page Builders Instapage Leadpages

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Creating a landing page is among the most important points to take into account, particularly if you’re looking to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first option may be more suitable for you.

Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this guide, we will look into its features, its advantages and disadvantages, and its price.  All these insights should help you decide if Instapage is ideal for you.

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Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.

What is Instapage? Page Builders Instapage Leadpages

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you already have an internet presence, such as your own site. You’ll be able to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require that you learn how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.

Here are some highlights you ought to check out before we get into its features.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll take a look at its features more closely.

What are its features?

The highlighted features from the list above are just a sneak peak of what Instapage offers.

In this section, we will take a look at each more closely. Page Builders Instapage Leadpages

Customizable Templates

One of the hardest things to do when creating landing pages is your layout.

If you’re new to do this, you’ll be better off hiring especially if you don’t have any experience. Fortunately, Instapage has more than 200 templates to choose from, so you won’t need to spend more money and time.

However, the 200 templates are not only made up of templates to the landing page. A number of them are used for other functions, such as thank-you templates.

You can use the filter to discover which type of template you’re looking for. Instapage gives you the choice to edit the templates to match your theme, which is one of the best features that Instapage can offer.

Page Builders Instapage Leadpages

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Instablocks

Instablocks is another feature that can assist you with building the landing page. It allows you to save reusable blocks or assets that you can include.

This helps you save time making page footers, headers, as well as your call-to-action.

They also offer templates which can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

You’ll be able to learn how effective your strategy is through these analytical tools. These essential tools can allow you to improve your landing page so that it can perform better.

Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the models has the best performance.

Instapage also allows you to integrate Google Adwords, another good feature of their program. Having this feature can allow you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.

With Instapage, you can position your components anywhere on the page, something which even advanced WordPress page builders do not have.

Additionally, it displays markers and grids that will assist you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also lets you add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.

Publishing

Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you could publish it on a Drupal site.

They can also provide a demo domain so that you can test your landing pages with that. However, it is not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally registered.

There are no limits about the amount of domains and subdomains that you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Page Builders Instapage Leadpages

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you need to start and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It is a customized strategy that will vary based on what you need and what you would like to prioritize.

You will have to to contact Instapage about this bundle to get a quote from the sales team.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

You will be asked to fill out your details to access the trial so that you’ll be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we conclude, we will make a rundown on its highlights and pitfalls.

Advantages

  • Has a vast selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Cons

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and easy to use.

You can edit and customize the templates also. To make your landing page more appealing, you can even add widgets and other tools.

While it provides you three ways to publish, it is still much better to publish your landing page on your own domain to keep things simple.

As mentioned earlier, Instapage also enables you to utilize analytical tools to help create the best landing page for you that gives the best performance.

Although Instapage offers a lot of benefits, this will be ideal for you if they are within your price range.

Their offers are a little on the expensive side. If you’re looking for something customized, this is the tool for you. If you are still unsure, they give a 14-day free trial to help you decide.

In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.

FAQ Page Builders Instapage Leadpages

Are the designs mobile-friendly?

The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar providers, and even email marketing services.

You can also connect your landing page to Zapie, PayPal, or a Shopify shop.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their site.

Is there any support?

Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the billed difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.

 

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