Creating a landing page is one of the most important points to consider, particularly if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first choice might be more suitable for you.
Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
We will look into Instapage’s own features, avantages and disadvantages and price in this guide. All these insights should help you decide if Instapage is right for you.
Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Naked Domain Godaddy Using Instapage
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own website. You will be able to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require you to know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.
Here are some highlights you ought to check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are just a preview of what Instapage has to offer.
In this section, we will have a look at each more closely. Naked Domain Godaddy Using Instapage
The design is among the most difficult things to do when creating landing pages.
If you do not have some experience, you’ll be better off hiring someone who has. Fortunately, Instapage has more than 200 templates to choose from, so you won’t have to invest more time and money.
However, the 200 templates aren’t only composed of templates to the landing page. A number of them are used for different functions, such as thank-you templates.
You can use the filter to find which sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.
Instablocks is another feature that can assist you with building the landing page. It allows you to save reusable blocks or assets which you can include.
This helps you save time creating page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You’ll be able to learn how successful your strategy is through these analytical tools. Your landing page will be able to perform better since these essential tools are used to improve your landing page.
Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. It will also show you which of the versions has the best performance.
Instapage also allows you to incorporate Google Adwords, another fantastic feature of their program. This will help you see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.
Additionally, it displays markers and grids that will assist you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
If you compare Instapage’s widget templates, then the selection is less compared to other WordPress page builders.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you’ve personally enrolled.
There are no limits about the number of domains and subdomains that connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Naked Domain Godaddy Using Instapage
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you want to start and optimize your landing page.
If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings compared to if you pay monthly.
The Converting program, on the other hand, does not have a fixed price. It is a customized strategy that will be different based on what you need and what you want to prioritize.
You will need to contact Instapage about this package to get a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a quick rundown on its highlights and drawbacks.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.
You can customize and edit the templates also. To make your landing page more appealing, you could also add widgets and other tools.
While it provides you three ways to print, it is still better to publish your landing page on your own domain to keep things easy.
As mentioned earlier, Instapage also lets you utilize analytical tools to help make the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your price range.
Their offers are a bit on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they offer a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Naked Domain Godaddy Using Instapage
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar suppliers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I do not wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.