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Creating a landing page is one of the most important points to take into account, particularly if you’re looking to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more acceptable for you.

Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We’ll look into Instapage’s own features, pros and cons and price in this article.  All these insights should help you decide if Instapage is ideal for you.

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Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Multistep Instapage Form

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you currently have an online presence, such as your own website. You’ll have the ability to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require you to know how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.

Here are some highlights you ought to check out before we get into its features.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more closely.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage offers.

In this section, we will have a look at each more closely. Multistep Instapage Form

Customizable Templates

Among the most difficult things to do when creating landing pages is the design.

If you do not have some experience, you’ll be better off hiring someone who has. Fortunately, you won’t need to spend more time and money when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates are not only composed of templates for the landing page. Some of them are used for other purposes, such as thank-you templates.

You can use the filter to find which type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. It allows you to save reusable blocks or assets which you can include.

This allows you save time making page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You’ll be able to learn how effective your strategy is through these analytical tools. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.

With the A/B tests, you can edit it whenever you would like, and Instapage will show you the different versions you’ve created. Additionally, it will show you which of the versions has the best performance.

Instapage also permits you to integrate Google Adwords, another good feature of their program. This will allow you to see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

With Instapage, you can position your components anywhere on the page, something that even advanced WordPress page builders do not have.

Additionally, it displays markers and grids that will help you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.

Publishing

You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal site.

They even let you test your landing pages using a demo domain that they’ve provided. However, it is not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits regarding the amount of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let us take a look at their differences. Multistep Instapage Form

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed price. It is a customized plan that will vary depending on what you need and what you would like to prioritize.

You will need to contact Instapage about this bundle to get a quote from the sales staff.

Free Trial

If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.

You’ll be asked to complete your details to access the trial so that you will be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we conclude, we will make a quick rundown on its highlights and pitfalls.

Advantages

  • Has a huge selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Cons

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you think about if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and user friendly.

You can customize and edit the templates also. You could even add widgets and other tools to make it even more appealing.

While it provides you three ways to print, it is still better to publish your landing page on your domain to keep things simple.

As stated previously, Instapage also lets you use analytical tools to help create the best landing page for you that gives the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your price range.

Their offers are a little on the expensive side. If you’re searching for something customized, this is the instrument for you. If you are still unsure, they offer a 14-day free trial that will help you decide.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Multistep Instapage Form

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage lets you integrate with other options like analytics tools, webinar providers, and even email advertising services.

It is also possible to connect your landing page to Zapie, PayPal, or a Shopify shop.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the billed difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new plan.

 

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