Creating a landing page is among the most important things to consider, especially if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice may be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
We will look into Instapage’s own features, avantages and disadvantages and price in this article. These insights should help you decide if Instapage is right for you.
Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.
What is Instapage? Menu En Instapage
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own website. Through Instapage, you’ll have the ability to make landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require you to know how to design or code. Everything is simplified. They also have features which let you improve your landing page after gaining traffic.
Before we get into its features, here are some highlights you should check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a preview of what Instapage offers.
In this section, we’ll have a look at each more closely. Menu En Instapage
One of the hardest things to do when creating landing pages is your layout.
If you’re new to do this, you will be better off hiring especially if you do not have any experience. Fortunately, Instapage has over 200 templates to choose from, so you won’t need to invest more time and money.
However, the 200 templates aren’t only made up of templates to the landing page. Some of them are used for other purposes, such as thank-you templates.
You can use the filter to find which type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Instablocks is another feature that can help you with building the landing page. It lets you save reusable blocks or assets which you can include.
This helps you save time creating page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You’ll be able to know how successful your strategy is through these analytical tools. These essential tools will allow you to improve your landing page so that it can perform much better.
With the A/B evaluations, you can edit it whenever you’d like, and Instapage will show you the different versions you have created. Additionally, it will show you which of the models has the best performance.
Instapage also permits you to incorporate Google Adwords, another fantastic feature of their program. Having this feature can allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
For those who have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so you can easily line them up.
Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.
Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal website.
They even let you test your landing pages using a demo domain which they have provided. However, it is not suggested to run campaigns using this. It’s far better to publish it on a domain that you’ve personally enrolled.
There are no limits about the amount of domains and subdomains which you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Menu En Instapage
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.
If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.
The Converting plan, on the other hand, does not have a fixed cost. It is a customized strategy that will vary based on what you need and what you would like to prioritize.
You will have to to contact Instapage about this package to get a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You’ll be asked to complete your details to get the trial so that you will be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a quick rundown on its highlights and drawbacks.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and user friendly.
You can edit and customize the templates as well. You can even add widgets and other tools to make it more appealing.
While it gives you three ways to print, it’s still much better to publish your landing page on your domain to keep things easy.
As stated previously, Instapage also lets you utilize analytical tools to help create the best landing page for you that gives the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Menu En Instapage
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other options like analytics programs, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I don’t want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the billed difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new plan.