Creating a landing page is among the most important things to consider, especially if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first option may be more suitable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
In this guide, we’ll look into its features, its advantages and disadvantages, and its price. These insights should help you decide if Instapage is right for you.
Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Link To A Landing Page Instapage
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an internet presence, such as your own site. You will be able to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require you to know how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.
Here are a few highlights you should check out before we get into its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage has to offer.
In this section, we’ll take a look at each more closely. Link To A Landing Page Instapage
Among the most difficult things to do when creating landing pages is the layout.
If you’re new to do this, you’ll be better off hiring especially if you don’t have some experience. Luckily, Instapage has more than 200 templates to choose from, so you won’t have to invest more time and money.
However, the 200 templates are not only composed of templates to the landing page. Some of them are used for other purposes, such as thank-you templates.
You can use the filter to discover which sort of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Another feature that can help you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This allows you save time creating page footers, headers, as well as your call-to-action.
They also offer templates that can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will be able to know how successful your strategy is. These crucial tools will allow you to improve your landing page so it can perform much better.
Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the models has the best performance.
Instapage also permits you to integrate Google Adwords, another fantastic feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so you can easily line them up.
Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.
Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal website.
They even let you test your landing pages with a demo domain which they have provided. However, it is not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally enrolled.
There are no limits about the amount of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Link To A Landing Page Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you need to start and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, does not have a fixed price. It is a customized plan that will be different based on what you need and what you would like to prioritize.
You will need to contact Instapage about this bundle to get a quote from the sales staff.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
You’ll be asked to fill out your details to access the trial so that you’ll be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a quick rundown on its own highlights and drawbacks.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can start from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.
You can edit and customize the templates also. You could even add widgets and other tools to make it more appealing.
While it gives you three ways to print, it is still better to publish your landing page on your domain to keep things simple.
As stated previously, Instapage also lets you use analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your price range.
Their offers are a little on the pricey side. If you’re searching for something customized, this is the instrument for you. If you are still unsure, they give a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Link To A Landing Page Instapage
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar suppliers, and even email advertising services.
You can also join your landing page to Zapie, PayPal, or a Shopify shop.
What if I do not wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new plan.