Creating a landing page is one of the most important points to take into account, particularly if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first choice might be more acceptable for you.
Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its pros and cons, and its price. All these insights should help you decide if Instapage is ideal for you.
Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a better review of Instapage.
What is Instapage? L Sep Box Instapage
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an online presence, like your own website. Through Instapage, you’ll have the ability to make landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require you to learn how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.
Here are a few highlights you ought to check out before we talk about its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a preview of what Instapage offers.
In this section, we’ll have a look at each more closely. L Sep Box Instapage
Your design is one of the hardest things to do when creating landing pages.
If you’re new to do this, you will be better off hiring especially if you don’t have any experience. Fortunately, you won’t need to invest more money and time when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates aren’t only composed of templates for the landing page. A number of them are used for different purposes, such as thank-you templates.
You can use the filter to find what type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.
Instablocks is another feature that can assist you with building the landing page. It allows you to save reusable blocks or assets which you can include.
This allows you save time creating page footers, headers, as well as your call-to-action.
They also offer templates that can be customized.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You’ll have the ability to learn how effective your strategy is through these analytical tools. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.
Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the models has the best performance.
Instapage also permits you to incorporate Google Adwords, another good feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage allows you to start on a blank canvas. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so you can easily line them up.
Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.
You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal website.
They even let you test your landing pages with a demo domain which they have provided. However, it’s not recommended to run campaigns using this. It’s far better to publish it on a domain that you have personally enrolled.
There are no limits about the number of domains and subdomains that you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. L Sep Box Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, doesn’t have a fixed price. It’s a customized plan that will be different depending on what you need and what you would like to prioritize.
You will need to contact Instapage about this bundle to find a quote from the sales staff.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we will make a quick rundown on its own highlights and drawbacks.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and easy to use.
You can customize and edit the templates also. You could also add widgets and other tools to make it even more appealing.
While it provides you three ways to print, it’s still much better to publish your landing page on your own domain to keep things simple.
As mentioned previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your budget.
Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they offer a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ L Sep Box Instapage
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar suppliers, and even email advertising services.
You can also join your landing page to Zapie, PayPal, or a Shopify store.
What if I don’t want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.