If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important points to take into account is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first option may be more acceptable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its pros and cons, and its cost. These insights should help you determine if Instapage is right for you.
Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Itouch Instapage
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own website. Through Instapage, you will be able to produce landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require that you learn how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.
Here are some highlights you ought to check out before we talk about its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more closely.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage offers.
In this section, we will take a look at each more closely. Itouch Instapage
Your layout is among the most difficult things to do when creating landing pages.
If you don’t have any experience, you will be better off hiring someone who has. Luckily, Instapage has over 200 templates to choose from, so you won’t have to spend more money and time.
However, the 200 templates aren’t only composed of templates for the landing page. A number of them are used for other functions, such as thank-you templates.
You can use the filter to find what sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.
Another feature that can assist you with building the landing page is Instablocks. It lets you save reusable blocks or assets that you can include.
This helps you save time creating page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will be able to learn how successful your strategy is. These crucial tools will allow you to improve your landing page so it can perform better.
With the A/B evaluations, you can edit it whenever you would like, and Instapage will demonstrate the different versions you’ve created. It will also show you which of the models has the best performance.
Another good feature is Instapage permits you to incorporate Google AdWords. This will help you see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.
Additionally, it displays markers and grids to help you move the items on the page so you can easily line up your page elements.
Instapage also lets you add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal site.
They even allow you to test your landing pages using a demo domain which they’ve provided. However, it’s not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally registered.
There are no limits regarding the number of domains and subdomains which you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Itouch Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.
You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, doesn’t have a fixed cost. It is a customized plan that will be different based on what you need and what you want to prioritize.
You will have to to contact Instapage about this package to get a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we’ll make a quick rundown on its highlights and drawbacks.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It is very intuitive and easy to use so you won’t have any problems creating your landing page.
You can customize and edit the templates as well. To make your landing page more appealing, you could even add widgets and other tools.
While it gives you three ways to publish, it is still better to publish your landing page on your own domain to keep things simple.
As stated earlier, Instapage also lets you use analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your price range.
Their offers are a bit on the expensive side. If you’re looking for something customized, this is the tool for you. If you are still unsure, they offer a 14-day free trial that will help you decide.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Itouch Instapage
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other options like analytics programs, webinar providers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the charged difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.