If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important points to consider is creating a good landing page. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option might be more suitable for you.
Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We will look into Instapage’s own features, pros and cons and price in this article. All these insights should help you determine if Instapage is ideal for you.
Before we go on, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.
What is Instapage? Integrate Aweber With Instapage
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you already have an online presence, like your own website. You will be able to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require you to learn how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining visitors.
Here are some highlights you ought to check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage has to offer.
In this section, we will take a look at each more closely. Integrate Aweber With Instapage
Your layout is one of the hardest things to do when creating landing pages.
If you don’t have some experience, you’ll be better off hiring someone who has. Fortunately, you won’t need to spend more money and time when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates are not only composed of templates to the landing page. Some of them are used for other purposes, such as thank-you templates.
You can use the filter to find which sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This allows you save time making page footers, headers, as well as your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You’ll be able to know how effective your strategy is through these analytical tools. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.
With the A/B evaluations, you can edit it whenever you would like, and Instapage will show you the different versions you’ve created. It will also show you which of the models has the best performance.
Another fantastic feature is Instapage permits you to incorporate Google AdWords. This can allow you to see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.
Additionally, it displays markers and grids to help you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal site.
They even let you test your landing pages using a demo domain which they’ve provided. However, it is not suggested to run campaigns using this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits about the number of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Integrate Aweber With Instapage
The Optimizing plan costs $299 a month, but if you pay yearly, you will only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you need to begin and optimize your landing page.
If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings compared to if you pay monthly.
The Converting program, on the other hand, does not have a fixed cost. It is a customized strategy that will vary depending on what you need and what you would like to prioritize.
You will need to contact Instapage about this bundle to find a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we will make a rundown on its own highlights and drawbacks.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and user friendly.
You can customize and edit the templates as well. To make your landing page more appealing, you could also add widgets and other tools.
While it provides you three ways to print, it is still better to publish your landing page on your own domain to keep things easy.
As stated previously, Instapage also enables you to use analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your budget.
Their offers are a little on the pricey side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure, they offer a 14-day free trial that will help you decide.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Integrate Aweber With Instapage
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar suppliers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I do not want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just cover the charged difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new plan.