If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important things to take into account is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more acceptable for you.
Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
In this guide, we’ll look into its features, its pros and cons, and its cost. All these insights should help you decide if Instapage is ideal for you.
Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Your Page Is Not Yet Ready
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you currently have an online presence, such as your own site. Through Instapage, you will be able to make landing pages focused on converting leads to sales.
The best thing about it is that it does not require that you learn how to design or code. Everything is simplified. They also have features that allow you to improve your landing page after gaining visitors.
Here are a few highlights you ought to check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage offers.
In this section, we will have a look at each more closely. Instapage Your Page Is Not Yet Ready
Among the most difficult things to do when creating landing pages is the design.
If you’re new to do this, you’ll be better off hiring especially if you don’t have some experience. Fortunately, Instapage has more than 200 templates to choose from, so you won’t need to spend more time and money.
However, the 200 templates aren’t only made up of templates for the landing page. A number of them are used for other purposes, such as thank-you templates.
You can use the filter to find what sort of template you’re looking for. Instapage gives you the option to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Another feature that can assist you with building the landing page is Instablocks. It lets you save reusable blocks or assets that you can include.
This allows you save time making page footers, headers, as well as your call-to-action.
They also offer templates that can be customized.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will be able to know how successful your strategy is. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.
Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the versions has the best performance.
Instapage also allows you to integrate Google Adwords, another fantastic feature of their program. Having this feature will help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so you can easily line them up.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages using that. However, it is not recommended to run campaigns using this. It’s far better to publish it on a domain that you’ve personally registered.
There are no limits regarding the number of domains and subdomains which you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let us take a look at their differences. Instapage Your Page Is Not Yet Ready
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you need to begin and optimize your landing page.
If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings compared to when you pay monthly.
The Converting program, on the other hand, does not have a fixed price. It is a customized plan that will be different based on what you need and what you would like to prioritize.
You will have to to contact Instapage about this bundle to get a quote from the sales team.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to complete your details to get the trial so that you’ll be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we will make a quick rundown on its own highlights and pitfalls.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and user friendly.
You can edit and customize the templates also. You could also add widgets and other tools to make it more appealing.
While it gives you three ways to publish, it is still much better to publish your landing page on your domain to keep things easy.
As stated earlier, Instapage also lets you use analytical tools to help make the best landing page for you that provides the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your budget.
Their offers are a bit on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Instapage Your Page Is Not Yet Ready
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics tools, webinar suppliers, and even email marketing services.
You can also join your landing page to Zapie, PayPal, or a Shopify shop.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new plan.