Instapage Website Bulder

instapage-review

Creating a landing page is among the most important points to take into account, especially if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more suitable for you.

Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.

In this article, we will look into its features, its pros and cons, and its cost.  These insights should help you decide if Instapage is ideal for you.

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Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.

What is Instapage? Instapage Website Bulder

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you currently have an internet presence, such as your own website. Through Instapage, you’ll have the ability to produce landing pages focused on converting leads to sales.

The best thing about it is that it does not require that you know how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.

Before we get into its features, here are a few highlights you ought to check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage offers.

In this section, we will take a look at each more closely. Instapage Website Bulder

Customizable Templates

Among the hardest things to do when creating landing pages is your layout.

If you do not have any experience, you’ll be better off hiring someone who has. Luckily, you won’t need to spend more money and time when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates aren’t only composed of templates for the landing page. Some of them are used for other purposes, such as thank-you templates.

You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.

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Instablocks

Another feature that can help you with building the landing page is Instablocks. It allows you to save reusable blocks or assets which you can include.

This allows you save time making page footers, headers, as well as your call-to-action.

They also offer templates which can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You will be able to know how effective your strategy is through these analytical tools. Your landing page will be able to perform better since these essential tools are used to improve your landing page.

Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the models has the best performance.

Instapage also permits you to integrate Google Adwords, another fantastic feature of their program. This can allow you to see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

If you have some design skills, Instapage allows you to start on a blank canvas. You can even begin with a template and edit it to your liking.

With Instapage, you can position your elements anywhere on the page, something which even advanced WordPress page builders don’t have.

Additionally, it displays markers and grids that will assist you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is less.

Publishing

Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages with that. However, it is not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally registered.

There are no limits regarding the amount of domains and subdomains that connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Instapage Website Bulder

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you will only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.

You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It is a customized plan that will vary depending on what you need and what you would like to prioritize.

You will need to contact Instapage about this package to find a quote from the sales team.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

You will be asked to fill out your details to access the trial so that you’ll be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we conclude, we will make a quick rundown on its own highlights and pitfalls.

Pros

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and easy to use.

You can customize and edit the templates as well. You can even add widgets and other tools to make it more appealing.

While it provides you three ways to publish, it’s still much better to publish your landing page on your domain to keep things simple.

As mentioned earlier, Instapage also enables you to utilize analytical tools to help make the best landing page for you that provides the best performance.

Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.

Their offers are a little on the pricey side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure, they give a 14-day free trial that will help you decide.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.

FAQ Instapage Website Bulder

Are the designs mobile-friendly?

The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I do not want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of guides and tutorials on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the billed difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.

 

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