Creating a landing page is one of the most important things to consider, especially if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option might be more acceptable for you.
Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its advantages and disadvantages, and its price. These insights should help you determine if Instapage is ideal for you.
Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage Wasn’t Connected To Mailchimp – Are All Those Entries Lost
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you currently have an internet presence, like your own website. You will be able to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features that allow you to improve your landing page after gaining visitors.
Before we talk about its features, here are a few highlights you should check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage offers.
In this section, we will take a look at each more closely. Instapage Wasn’t Connected To Mailchimp – Are All Those Entries Lost
The layout is among the most difficult things to do when creating landing pages.
If you do not have some experience, you will be better off hiring someone who has. Fortunately, you won’t need to invest more money and time when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates are not only composed of templates to the landing page. A number of them are used for other functions, such as thank-you templates.
You can use the filter to discover what type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.
Another feature that can assist you with building the landing page is Instablocks. It allows you to save reusable blocks or assets which you can include.
This helps you save time making page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will have the ability to know how successful your strategy is. These crucial tools will allow you to improve your landing page so that it can perform much better.
With the A/B tests, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you have created. Additionally, it will show you which of the models has the best performance.
Instapage also permits you to incorporate Google Adwords, another fantastic feature of their program. Having this feature can allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage lets you start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.
Additionally, it displays markers and grids that will help you move the items on the page so that you can easily line up your page elements.
Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.
You have a couple of options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal website.
They even allow you to test your landing pages with a demo domain that they have provided. However, it is not recommended to run campaigns using this. It’s better to publish it on a domain that you have personally enrolled.
There are no limits about the number of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Instapage Wasn’t Connected To Mailchimp – Are All Those Entries Lost
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the basic tools you want to begin and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you decide to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, does not have a fixed price. It’s a customized strategy that will vary based on what you need and what you would like to prioritize.
You’ll have to to contact Instapage about this bundle to find a quote from the sales staff.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
You’ll be asked to complete your details to access the trial so that you’ll be automatically billed after 14 days.
Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we will make a rundown on its highlights and drawbacks.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it’s very intuitive and user friendly.
You can edit and customize the templates as well. You can even add widgets and other tools to make it even more appealing.
While it provides you three ways to publish, it’s still much better to publish your landing page on your own domain to keep things easy.
As stated previously, Instapage also enables you to use analytical tools to help make the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your budget.
Their offers are a little on the expensive side. If you’re looking for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Instapage Wasn’t Connected To Mailchimp – Are All Those Entries Lost
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics programs, webinar suppliers, and even email marketing services.
It is also possible to join your landing page to Zapie, PayPal, or a Shopify store.
What if I don’t wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just cover the billed difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.