If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important points to consider is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first option may be more suitable for you.
Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its advantages and disadvantages, and its price. All these insights should help you decide if Instapage is ideal for you.
Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage Vs Samcart
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own website. Through Instapage, you will be able to produce landing pages focused on converting leads to sales.
The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.
Before we get into its features, here are some highlights you should check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will have a look at its features more closely.
What are its features?
The highlighted features from the list above are only a preview of what Instapage offers.
In this section, we’ll have a look at each more closely. Instapage Vs Samcart
Among the hardest things to do when creating landing pages is your layout.
If you’re new to do this, you will be better off hiring especially if you don’t have any experience. Luckily, you won’t have to spend more time and money when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates aren’t only composed of templates to the landing page. A number of them are used for other functions, such as thank-you templates.
You can use the filter to find which type of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Instablocks is another feature that can assist you with building the landing page. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This allows you save time creating page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You’ll be able to learn how effective your strategy is through these analytical tools. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
With the A/B tests, you can edit it whenever you’d like, and Instapage will show you the different versions you’ve created. It will also show you which of the versions has the best performance.
Another good feature is Instapage allows you to integrate Google AdWords. This will help you see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
With Instapage, you can position your components anywhere on the page, something that even advanced WordPress page builders do not have.
Additionally, it displays markers and grids to help you move the items on the page so you can easily line up your page elements.
Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.
You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not recommended to run campaigns using this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits regarding the number of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let us take a look at their differences. Instapage Vs Samcart
The Optimizing plan costs $299 per month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you want to begin and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings compared to when you pay monthly.
The Converting program, on the other hand, does not have a fixed price. It is a customized strategy that will vary based on what you need and what you want to prioritize.
You’ll need to contact Instapage about this bundle to get a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to complete your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we’ll make a rundown on its highlights and drawbacks.
- Has a huge selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and easy to use.
You can edit and customize the templates as well. You can even add widgets and other tools to make it even more appealing.
While it provides you three ways to publish, it is still much better to publish your landing page on your own domain to keep things easy.
As stated previously, Instapage also lets you use analytical tools to help make the best landing page for you that provides the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.
Their offers are a bit on the pricey side. If you’re looking for something customized, this is the tool for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Instapage Vs Samcart
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar providers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I do not wish to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only cover the billed difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.