Instapage Video Tutorial

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If you’re looking to generate more leads or sales, there are many ways to go about it. Among the most important things to take into account is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice might be more suitable for you.

Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.

We will look into Instapage’s own features, pros and cons and price in this article.  All these insights should help you decide if Instapage is right for you.

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Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.

What is Instapage? Instapage Video Tutorial

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you currently have an internet presence, like your own site. You will be able to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.

Before we talk about its features, here are some highlights you ought to check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a sneak peak of what Instapage has to offer.

In this section, we will take a look at each more closely. Instapage Video Tutorial

Customizable Templates

One of the most difficult things to do when creating landing pages is your layout.

If you do not have some experience, you will be better off hiring someone who has. Luckily, Instapage has over 200 templates to choose from, so you won’t have to spend more time and money.

However, the 200 templates are not only composed of templates to the landing page. Some of them are used for other functions, such as thank-you templates.

You can use the filter to discover which type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.

Instapage Video Tutorial

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.

This helps you save time making page footers, headers, and even your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll be able to know how effective your strategy is. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.

Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.

Another fantastic feature is Instapage permits you to incorporate Google AdWords. This can allow you to see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so that you can easily line them up.

Widgets

Instapage also enables you to add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal site.

They can also provide a demo domain so that you can test your landing pages using that. However, it is not suggested to run campaigns using this. It’s far better to publish it on a domain that you’ve personally enrolled.

There are no limits regarding the number of domains and subdomains that connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Instapage Video Tutorial

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed cost. It is a customized plan that will be different based on what you need and what you would like to prioritize.

You’ll have to to contact Instapage about this package to get a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we will make a rundown on its own highlights and pitfalls.

Advantages

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can start from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.

You can edit and customize the templates as well. To make your landing page more appealing, you could also add widgets and other tools.

While it provides you three ways to publish, it’s still better to publish your landing page on your own domain to keep things simple.

As stated earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that gives the best performance.

Although Instapage offers a lot of benefits, this will be ideal for you if they are within your price range.

Their offers are a little on the expensive side. If you’re looking for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Instapage Video Tutorial

Are the designs mobile-friendly?

The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage lets you integrate with other solutions like analytics programs, webinar providers, and even email advertising services.

You can also join your landing page to Zapie, PayPal, or a Shopify store.

What if I do not want to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the billed difference from the previous plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.

 

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