Instapage V Wix

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Creating a landing page is one of the most important points to consider, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you are tight on budget, the first option might be more acceptable for you.

Making your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this article, we’ll look into its features, its advantages and disadvantages, and its price.  All these insights should help you decide if Instapage is right for you.

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Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage V Wix

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you already have an online presence, such as your own website. Through Instapage, you’ll be able to produce landing pages focused on converting leads to sales.

The best thing about it is that it doesn’t require that you know how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.

Before we get into its features, here are some highlights you ought to check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a sneak peak of what Instapage has to offer.

In this section, we will have a look at each more closely. Instapage V Wix

Customizable Templates

Among the hardest things to do when creating landing pages is the layout.

If you’re new to do this, you will be better off hiring especially if you don’t have some experience. Fortunately, you won’t have to spend more money and time when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates are not only composed of templates to the landing page. A number of them are used for different purposes, such as thank-you templates.

You can use the filter to discover what type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.

Instapage V Wix

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Instablocks

Another feature that can help you with building the landing page is Instablocks. It allows you to save reusable blocks or assets that you can include.

This allows you save time creating page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll be able to learn how effective your strategy is. These essential tools will allow you to improve your landing page so that it can perform better.

Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the models has the best performance.

Instapage also permits you to integrate Google Adwords, another good feature of their program. This can help you see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

With Instapage, you can place your elements anywhere on the page, something which even advanced WordPress page builders don’t have.

It also displays markers and grids to assist you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also lets you add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.

If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.

Publishing

Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal site.

They even allow you to test your landing pages using a demo domain which they have provided. However, it is not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally registered.

There are no limits about the amount of domains and subdomains that you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Instapage V Wix

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you will only be billed an equivalent of $199 a month. This plan’s features have all the basic tools you want to start and optimize your landing page.

If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to if you pay monthly.

Converting Plan

The Converting plan, on the other hand, does not have a fixed price. It is a customized strategy that will vary based on what you need and what you would like to prioritize.

You’ll have to to contact Instapage about this bundle to get a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we will make a rundown on its own highlights and pitfalls.

Advantages

  • Has a vast selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can begin from scratch or choose from their templates. It is very intuitive and user friendly so you won’t have any problems creating your landing page.

You can edit and customize the templates also. You could even add widgets and other tools to make it even more appealing.

While it provides you three ways to publish, it is still much better to publish your landing page on your own domain to keep things easy.

As stated earlier, Instapage also lets you use analytical tools to help make the best landing page for you that gives the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your budget.

Their offers are a little on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they give a 14-day free trial to help you decide.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.

FAQ Instapage V Wix

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage lets you integrate with other solutions like analytics tools, webinar providers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I do not wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the billed difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new plan.

 

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