Instapage Using External Tracking Feature

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If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important things to take into account is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first option might be more suitable for you.

Producing your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

We will look into Instapage’s own features, avantages and disadvantages and price in this article.  All these insights should help you determine if Instapage is ideal for you.

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Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Using External Tracking Feature

Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.

They can be used even if you currently have an internet presence, such as your own website. You’ll have the ability to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require that you learn how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.

Here are some highlights you ought to check out before we get into its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage has to offer.

In this section, we’ll take a look at each more closely. Instapage Using External Tracking Feature

Customizable Templates

Among the hardest things to do when creating landing pages is your layout.

If you’re new to do this, you’ll be better off hiring especially if you don’t have any experience. Luckily, Instapage has over 200 templates to choose from, so you won’t have to invest more time and money.

However, the 200 templates are not only composed of templates for the landing page. A number of them are used for other purposes, such as thank-you templates.

You can use the filter to find which sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.

Instapage Using External Tracking Feature

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Instablocks

Another feature that can help you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.

This helps you save time creating page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You’ll be able to know how successful your strategy is through these analytical tools. Your landing page will be able to perform better since these essential tools are used to improve your landing page.

With the A/B evaluations, you can edit it whenever you would like, and Instapage will demonstrate the different versions you have created. Additionally, it will show you which of the versions has the best performance.

Another fantastic feature is Instapage permits you to integrate Google AdWords. This can help you see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

For those who have some design skills, Instapage allows you to start on a blank canvas. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so that you can easily line them up.

Widgets

Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you could publish it on a Drupal site.

They even let you test your landing pages with a demo domain that they’ve provided. However, it’s not recommended to run campaigns using this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits regarding the number of domains and subdomains that you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Instapage Using External Tracking Feature

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you will only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you need to start and optimize your landing page.

You’ll be asked to make an upfront payment of $2,388 if you decide to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will vary based on what you need and what you want to prioritize.

You’ll need to contact Instapage about this package to find a quote from the sales staff.

Free Trial

If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.

You’ll be asked to fill out your details to access the trial so that you’ll be automatically billed after 14 days.

Don’t worry, though, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a rundown on its highlights and pitfalls.

Pros

  • Has a huge selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Cons

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you think about if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can begin from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.

You can customize and edit the templates also. You can even add widgets and other tools to make it even more appealing.

While it gives you three ways to publish, it is still better to publish your landing page on your domain to keep things easy.

As mentioned earlier, Instapage also enables you to use analytical tools to help make the best landing page for you that provides the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your price range.

Their offers are a little on the expensive side. If you’re looking for something customized, this is the instrument for you. If you are still unsure, they offer a 14-day free trial to help you decide.

In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.

FAQ Instapage Using External Tracking Feature

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics programs, webinar suppliers, and even email advertising services.

You can also join your landing page to Zapie, PayPal, or a Shopify store.

What if I do not wish to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just pay for the billed difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.

 

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