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Creating a landing page is one of the most important things to consider, especially if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first choice might be more acceptable for you.

Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.

In this guide, we will look into its features, its pros and cons, and its cost.  These insights should help you determine if Instapage is right for you.

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Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Twitter

Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.

They can be used even if you already have an internet presence, like your own website. Through Instapage, you’ll have the ability to make landing pages focused on converting leads to sales.

The best thing about it is that it doesn’t require you to know how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.

Here are some highlights you ought to check out before we get into its features.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll have a look at its features more closely.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage offers.

In this section, we’ll have a look at each more closely. Instapage Twitter

Customizable Templates

One of the hardest things to do when creating landing pages is the design.

If you don’t have some experience, you will be better off hiring someone who has. Fortunately, you won’t need to invest more money and time when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates are not only made up of templates to the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.

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Instablocks

Instablocks is another feature that can assist you with building the landing page. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.

This allows you save time creating page footers, headers, as well as your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you’ll have the ability to learn how successful your strategy is. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.

With the A/B evaluations, you can edit it whenever you would like, and Instapage will show you the different versions you’ve created. It will also show you which of the models has the best performance.

Another good feature is Instapage allows you to incorporate Google AdWords. This will help you see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.

It also displays markers and grids to assist you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is less.

Publishing

You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal website.

They even allow you to test your landing pages with a demo domain which they’ve provided. However, it is not recommended to run campaigns using this. It’s far better to publish it on a domain that you have personally enrolled.

There are no limits regarding the number of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Instapage Twitter

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you will only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.

If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It is a customized plan that will vary depending on what you need and what you want to prioritize.

You will have to to contact Instapage about this package to get a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a quick rundown on its highlights and pitfalls.

Advantages

  • Has a vast selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you think about if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can begin from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.

You can customize and edit the templates as well. You can also add widgets and other tools to make it even more appealing.

While it provides you three ways to print, it is still much better to publish your landing page on your own domain to keep things simple.

As mentioned earlier, Instapage also lets you use analytical tools to help make the best landing page for you that gives the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your budget.

Their offers are a little on the pricey side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure, they offer a 14-day free trial that will help you decide.

In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.

FAQ Instapage Twitter

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics tools, webinar providers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I don’t wish to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the charged difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new plan.

 

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