Creating a landing page is among the most important points to take into account, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you are tight on budget, the first choice may be more acceptable for you.
Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
In this guide, we’ll look into its features, its advantages and disadvantages, and its price. These insights should help you decide if Instapage is ideal for you.
Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.
What is Instapage? Instapage To Zoho Checkbox
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own site. Through Instapage, you will have the ability to make landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require that you know how to code or design. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.
Before we get into its features, here are some highlights you ought to check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage has to offer.
In this section, we will take a look at each more closely. Instapage To Zoho Checkbox
Your layout is one of the most difficult things to do when creating landing pages.
If you do not have some experience, you will be better off hiring someone who has. Fortunately, you won’t need to spend more money and time when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates aren’t only composed of templates to the landing page. A number of them are used for other purposes, such as thank-you templates.
You can use the filter to discover what type of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time making page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You’ll have the ability to learn how effective your strategy is through these analytical tools. These essential tools will help you improve your landing page so it can perform better.
Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the versions has the best performance.
Instapage also permits you to incorporate Google Adwords, another fantastic feature of their program. Having this feature can help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
Additionally, it displays markers and grids that will help you move the items on the page so that you can easily line up your page elements.
Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal site.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally enrolled.
There are no limits about the number of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Instapage To Zoho Checkbox
The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.
If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to when you pay monthly.
The Converting plan, on the other hand, does not have a fixed cost. It is a customized plan that will vary depending on what you need and what you would like to prioritize.
You will need to contact Instapage about this package to get a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we will make a quick rundown on its own highlights and pitfalls.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can begin from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.
You can edit and customize the templates also. You could also add widgets and other tools to make it even more appealing.
While it gives you three ways to publish, it is still much better to publish your landing page on your domain to keep things simple.
As stated previously, Instapage also lets you use analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your price range.
Their offers are a little on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Instapage To Zoho Checkbox
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar suppliers, and even email marketing services.
You can also connect your landing page to Zapie, PayPal, or a Shopify store.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just make sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their website.
Is there any support?
Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just cover the billed difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the purchase price of your new plan.