Creating a landing page is among the most important points to take into account, particularly if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice may be more suitable for you.
Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We will look into Instapage’s features, avantages and disadvantages and price in this article. All these insights should help you decide if Instapage is ideal for you.
Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Team Member Edit Page Access
Instapage is a cloud-based program that has everything you want to create and publish customized landing pages.
They can be used even if you already have an online presence, like your own website. Through Instapage, you will have the ability to make landing pages focused on converting leads to sales.
The best thing about it is that it doesn’t require that you know how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining traffic.
Before we get into its features, here are a few highlights you ought to check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more closely.
What are its features?
The highlighted features from the list above are just a preview of what Instapage offers.
In this section, we will take a look at each more closely. Instapage Team Member Edit Page Access
Among the most difficult things to do when creating landing pages is the design.
If you’re new to do this, you will be better off hiring especially if you don’t have any experience. Luckily, Instapage has over 200 templates to choose from, so you won’t have to spend more time and money.
However, the 200 templates are not only composed of templates for the landing page. A number of them are used for other purposes, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to match your theme.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This allows you save time creating page footers, headers, and even your call-to-action.
They also offer templates that can be customized.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You’ll be able to know how effective your strategy is through these analytical tools. These essential tools will help you improve your landing page so that it can perform much better.
With the A/B tests, you can edit it whenever you would like, and Instapage will show you the different versions you’ve created. It will also show you which of the models has the best performance.
Another good feature is Instapage permits you to integrate Google AdWords. This will allow you to see advertising data while you’re working on your landing page.
Drag and Drop Page Builder
Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
With Instapage, you can place your components anywhere on the page, something which even advanced WordPress page builders do not have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will help you move the items on the page so you can easily line them up.
Instapage also lets you insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not recommended to run campaigns using this. It’s better to publish it on a domain that you have personally enrolled.
There are no limits regarding the number of domains and subdomains which you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Instapage Team Member Edit Page Access
The Optimizing plan costs $299 a month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.
If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings compared to if you pay monthly.
The Converting program, on the other hand, doesn’t have a fixed cost. It’s a customized plan that will be different based on what you need and what you want to prioritize.
You’ll need to contact Instapage about this bundle to get a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we’ll make a rundown on its highlights and pitfalls.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you think about if Instapage is right for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and user friendly.
You can edit and customize the templates also. To make your landing page more appealing, you could even add widgets and other tools.
While it gives you three ways to print, it is still much better to publish your landing page on your own domain to keep things easy.
As mentioned earlier, Instapage also lets you use analytical tools to help make the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your budget.
Their offers are a little on the pricey side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they give a 14-day free trial that will help you decide.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Instapage Team Member Edit Page Access
Are the designs mobile-friendly?
The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other solutions like analytics tools, webinar suppliers, and even email advertising services.
You can also join your landing page to Zapie, PayPal, or a Shopify shop.
What if I don’t want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new strategy.