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Creating a landing page is one of the most important things to take into account, especially if you’re looking to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first option may be more suitable for you.

Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.

We’ll look into Instapage’s own features, avantages and disadvantages and cost in this guide.  These insights should help you determine if Instapage is right for you.

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Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Support Email

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you already have an internet presence, such as your own website. You will be able to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to know how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.

Before we talk about its features, here are some highlights you ought to check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage has to offer.

In this section, we’ll have a look at each more closely. Instapage Support Email

Customizable Templates

The design is one of the most difficult things to do when creating landing pages.

If you’re new to do this, you’ll be better off hiring especially if you do not have any experience. Fortunately, you won’t have to invest more time and money when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates are not only composed of templates to the landing page. Some of them are used for other purposes, such as thank-you templates.

You can use the filter to find what type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to suit your theme.

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Instablocks

Instablocks is another feature that can help you with building the landing page. It lets you save reusable blocks or assets that you can include.

This allows you save time making page footers, headers, as well as your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will have the ability to learn how successful your strategy is. These crucial tools can allow you to improve your landing page so it can perform better.

With the A/B tests, you can edit it whenever you would like, and Instapage will show you the different versions you have created. Additionally, it will show you which of the versions has the best performance.

Another good feature is Instapage allows you to integrate Google AdWords. This can allow you to see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so that you can easily line them up.

Widgets

Instapage also lets you add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can print it on a Drupal site.

They even let you test your landing pages using a demo domain which they’ve provided. However, it’s not suggested to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.

There are no limits regarding the number of domains and subdomains that connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let’s take a look at their differences. Instapage Support Email

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay annually, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.

You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will vary based on what you need and what you would like to prioritize.

You will need to contact Instapage about this bundle to get a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to complete your details to acces the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we will make a quick rundown on its own highlights and drawbacks.

Pros

  • Has a vast selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can start from scratch or choose from their templates. It is very intuitive and easy to use so you won’t have any problems creating your landing page.

You can customize and edit the templates also. You can even add widgets and other tools to make it even more appealing.

While it provides you three ways to publish, it’s still better to publish your landing page on your own domain to keep things simple.

As stated earlier, Instapage also enables you to use analytical tools to help make the best landing page for you that gives the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your budget.

Their offers are a bit on the pricey side. If you’re looking for something customized, this is the instrument for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.

FAQ Instapage Support Email

Are the designs mobile-friendly?

The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics programs, webinar suppliers, and even email advertising services.

You can also connect your landing page to Zapie, PayPal, or a Shopify store.

What if I don’t wish to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the billed difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.

 

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