If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important things to consider is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you are tight on budget, the first choice might be more acceptable for you.
Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.
In this article, we will look into its features, its advantages and disadvantages, and its price. All these insights should help you decide if Instapage is ideal for you.
Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage Subscription
Instapage is a cloud-based program that has all you need to create and publish customized landing pages.
They can be used even if you currently have an online presence, like your own website. Through Instapage, you’ll have the ability to produce landing pages focused on converting leads to sales.
The best thing about it is that it does not require you to learn how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.
Before we talk about its features, here are a few highlights you ought to check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage offers.
In this section, we will take a look at each more closely. Instapage Subscription
The design is one of the most difficult things to do when creating landing pages.
If you’re new to do this, you’ll be better off hiring especially if you don’t have some experience. Fortunately, you won’t have to invest more time and money when you’re using Instapage, having over 200 templates to choose from.
However, the 200 templates are not only made up of templates for the landing page. A number of them are used for different functions, such as thank-you templates.
You can use the filter to discover what sort of template you’re looking for. The best thing about Instapage is that you also have the option to edit the templates to suit your theme.
Another feature that can help you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This helps you save time making page footers, headers, as well as your call-to-action.
They also offer templates which can be customized.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll be able to learn how successful your strategy is. These crucial tools will help you improve your landing page so it can perform much better.
Instapage will demonstrate the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.
Another fantastic feature is Instapage allows you to incorporate Google AdWords. Having this feature will help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
With Instapage, you can position your elements anywhere on the page, something that even advanced WordPress page builders don’t have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so you can easily line them up.
Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.
Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it is not suggested to run campaigns using this. It’s better to publish it on a domain that you have personally registered.
There are no limits about the number of domains and subdomains that you can connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.
How much does it cost?
Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let’s take a look at their differences. Instapage Subscription
The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you need to start and optimize your landing page.
If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to if you pay monthly.
The Converting plan, on the other hand, doesn’t have a fixed cost. It is a customized plan that will be different based on what you need and what you want to prioritize.
You will have to to contact Instapage about this package to find a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to complete your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we’ll make a quick rundown on its own highlights and pitfalls.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and easy to use.
You can customize and edit the templates also. To make your landing page more appealing, you can also add widgets and other tools.
While it provides you three ways to publish, it is still much better to publish your landing page on your domain to keep things easy.
As mentioned previously, Instapage also enables you to use analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your budget.
Their offers are a bit on the expensive side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they give a 14-day free trial to help you decide.
Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Instapage Subscription
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics programs, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I do not wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of guides and tutorials on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new plan.