Creating a landing page is one of the most important things to consider, especially if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first option might be more suitable for you.
Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this article, we will look into its features, its advantages and disadvantages, and its price. These insights should help you decide if Instapage is right for you.
Before we continue, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage Servicetitan
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you already have an online presence, such as your own site. Through Instapage, you will have the ability to make landing pages focused on converting leads to sales.
The best thing about it is that it does not require that you learn how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining traffic.
Here are some highlights you ought to check out before we get into its features.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage offers.
In this section, we will have a look at each more closely. Instapage Servicetitan
The design is among the hardest things to do when creating landing pages.
If you do not have some experience, you’ll be better off hiring someone who has. Fortunately, Instapage has over 200 templates to choose from, so you won’t have to invest more time and money.
However, the 200 templates aren’t only made up of templates to the landing page. Some of them are used for other functions, such as thank-you templates.
You can use the filter to find what sort of template you’re looking for. Instapage gives you the option to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This allows you save time creating page footers, headers, and even your call-to-action.
They also offer templates which can be customized.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You will have the ability to learn how successful your strategy is through these analytical tools. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.
Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you would like. You could also do the A/B tests anytime you please as well. It will also show you which of the versions has the best performance.
Instapage also allows you to integrate Google Adwords, another fantastic feature of their program. Having this feature can allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even begin with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
Additionally, it displays markers and grids that will assist you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to add landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your widget.
If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.
You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you can publish it on a Drupal site.
They even let you test your landing pages with a demo domain which they’ve provided. However, it is not suggested to run campaigns using this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits about the amount of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let us take a look at their differences. Instapage Servicetitan
The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be billed an equivalent of $199 per month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.
If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to when you pay monthly.
The Converting plan, on the other hand, doesn’t have a fixed price. It is a customized strategy that will vary based on what you need and what you would like to prioritize.
You’ll have to to contact Instapage about this bundle to get a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we finish, we’ll make a rundown on its highlights and drawbacks.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and easy to use.
You can edit and customize the templates also. You can even add widgets and other tools to make it even more appealing.
While it provides you three ways to print, it is still better to publish your landing page on your domain to keep things simple.
As mentioned previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your price range.
Their offers are a little on the pricey side. If you’re searching for something customized, this is the instrument for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.
FAQ Instapage Servicetitan
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar suppliers, and even email marketing services.
It is also possible to connect your landing page to Zapie, PayPal, or a Shopify store.
What if I do not wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the billed difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new strategy.