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instapage-review

Creating a landing page is one of the most important points to take into account, especially if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first option may be more suitable for you.

Making your own landing page these days is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.

In this guide, we will look into its features, its pros and cons, and its cost.  These insights should help you decide if Instapage is right for you.

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Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Sendy

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you currently have an online presence, like your own website. You will be able to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require that you know how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.

Before we get into its features, here are some highlights you ought to check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage offers.

In this section, we will have a look at each more closely. Instapage Sendy

Customizable Templates

The layout is one of the hardest things to do when creating landing pages.

If you do not have some experience, you’ll be better off hiring someone who has. Luckily, Instapage has over 200 templates to choose from, so you won’t have to invest more money and time.

However, the 200 templates are not only composed of templates for the landing page. A number of them are used for other functions, such as thank-you templates.

You can use the filter to discover what sort of template you’re looking for. Instapage gives you the option to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.

This helps you save time creating page footers, headers, as well as your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

You’ll have the ability to learn how successful your strategy is through these analytical tools. Your landing page will be able to perform much better since these essential tools are used to improve your landing page.

With the A/B evaluations, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you have created. Additionally, it will show you which of the versions has the best performance.

Another fantastic feature is Instapage permits you to integrate Google AdWords. Having this feature can help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so you can easily line them up.

Widgets

Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal website.

They even allow you to test your landing pages with a demo domain which they’ve provided. However, it’s not recommended to run campaigns using this. It’s far better to publish it on a domain that you have personally registered.

There are no limits about the amount of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Instapage Sendy

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you will only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you want to start and optimize your landing page.

If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed price. It is a customized plan that will be different depending on what you need and what you want to prioritize.

You’ll need to contact Instapage about this bundle to get a quote from the sales staff.

Free Trial

If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.

Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we will make a quick rundown on its own highlights and drawbacks.

Pros

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can begin from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.

You can customize and edit the templates also. You can even add widgets and other tools to make it even more appealing.

While it gives you three ways to publish, it is still much better to publish your landing page on your own domain to keep things easy.

As mentioned previously, Instapage also enables you to utilize analytical tools to help make the best landing page for you that provides the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your price range.

Their offers are a bit on the expensive side. If you’re searching for something customized, this is the instrument for you. If you are still unsure, they offer a 14-day free trial that will help you decide.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.

FAQ Instapage Sendy

Are the designs mobile-friendly?

The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage lets you integrate with other solutions like analytics programs, webinar providers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I don’t wish to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of guides and tutorials on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the billed difference from the previous plan?

Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.

 

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