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Creating a landing page is among the most important things to consider, especially if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first option might be more acceptable for you.

Producing your own landing page these days is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.

We will look into Instapage’s own features, pros and cons and cost in this guide.  All these insights should help you determine if Instapage is ideal for you.

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Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Safe Area

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you already have an internet presence, like your own website. You’ll be able to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require that you learn how to code or design. Everything is simplified. They also have features which allow you to improve your landing page after gaining visitors.

Here are a few highlights you ought to check out before we get into its features.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage has to offer.

In this section, we will have a look at each more closely. Instapage Safe Area

Customizable Templates

Among the most difficult things to do when creating landing pages is the layout.

If you’re new to do this, you’ll be better off hiring especially if you do not have any experience. Luckily, you won’t need to invest more money and time when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates are not only made up of templates to the landing page. A number of them are used for other purposes, such as thank-you templates.

You can use the filter to find which sort of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.

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Instablocks

Instablocks is another feature that can assist you with building the landing page. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.

This allows you save time making page footers, headers, as well as your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your own metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

You will be able to know how successful your strategy is through these analytical tools. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.

With the A/B evaluations, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you’ve created. Additionally, it will show you which of the models has the best performance.

Another good feature is Instapage permits you to incorporate Google AdWords. This will allow you to see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

If you have some design skills, Instapage allows you to start on a blank canvas. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.

Additionally, it displays markers and grids that will assist you move the items on the page so that you can easily line up your page elements.

Widgets

Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages with that. However, it is not suggested to run campaigns utilizing this. It’s far better to publish it on a domain that you’ve personally registered.

There are no limits about the amount of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users have the ability to collaborate on the project. They will also be able to work on the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.

Let us take a look at their differences. Instapage Safe Area

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings compared to if you pay monthly.

Converting Plan

The Converting plan, on the other hand, does not have a fixed cost. It’s a customized strategy that will be different depending on what you need and what you want to prioritize.

You’ll have to to contact Instapage about this bundle to get a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we conclude, we’ll make a rundown on its highlights and pitfalls.

Pros

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing options
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you think about if Instapage is right for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can begin from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.

You can customize and edit the templates as well. You can also add widgets and other tools to make it more appealing.

While it gives you three ways to publish, it’s still better to publish your landing page on your domain to keep things easy.

As mentioned earlier, Instapage also enables you to utilize analytical tools to help make the best landing page for you that provides the best performance.

Instapage offers many advantages, but it will still depend if their plans are within your price range.

Their offers are a bit on the expensive side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Instapage Safe Area

Are the designs mobile-friendly?

The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other solutions like analytics programs, webinar providers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I do not want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the charged difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.

 

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