Creating a landing page is one of the most important points to take into account, particularly if you’re trying to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first choice may be more suitable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this article, we’ll look into its features, its pros and cons, and its price. These insights should help you determine if Instapage is ideal for you.
Before we go on, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage Removes Your Work
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you already have an internet presence, like your own site. You’ll have the ability to produce landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require you to know how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.
Before we get into its features, here are a few highlights you ought to check out.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll have a look at its features more closely.
What are its features?
The highlighted features from the list above are just a preview of what Instapage has to offer.
In this section, we will have a look at each more closely. Instapage Removes Your Work
Your layout is among the hardest things to do when creating landing pages.
If you’re new to do this, you will be better off hiring especially if you don’t have some experience. Luckily, Instapage has more than 200 templates to choose from, so you won’t have to spend more time and money.
However, the 200 templates aren’t only made up of templates for the landing page. Some of them are used for different functions, such as thank-you templates.
You can use the filter to discover what type of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.
Another feature that can help you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time creating page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will be able to know how effective your strategy is. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
With the A/B tests, you can edit it whenever you’d like, and Instapage will show you the different versions you’ve created. It will also show you which of the models has the best performance.
Instapage also permits you to integrate Google Adwords, another fantastic feature of their program. This will allow you to see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
For those who have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your components anywhere on the page.
Additionally, it displays markers and grids to assist you move the items on the page so you can easily line up your page elements.
Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you can publish it on a Drupal website.
They even allow you to test your landing pages using a demo domain that they’ve provided. However, it’s not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally enrolled.
There are no limits about the amount of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.
Let us take a look at their differences. Instapage Removes Your Work
The Optimizing plan costs $299 a month, but if you pay annually, you will only be charged an equivalent of $199 a month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.
If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.
The Converting plan, on the other hand, does not have a fixed price. It is a customized plan that will be different depending on what you need and what you would like to prioritize.
You will have to to contact Instapage about this package to get a quote from the sales team.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
Don’t be put-off if they ask you to complete your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we will make a quick rundown on its own highlights and drawbacks.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Cost is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you think about if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to make and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and user friendly.
You can customize and edit the templates also. You can also add widgets and other tools to make it even more appealing.
While it provides you three ways to publish, it’s still much better to publish your landing page on your own domain to keep things easy.
As mentioned earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that provides the best performance.
Although Instapage offers a lot of advantages, this will be ideal for you if they are within your price range.
Their offers are a bit on the expensive side. If you’re looking for something customized, this is the tool for you. If you’re still unsure, they offer a 14-day free trial to help you decide.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Instapage Removes Your Work
Are the designs mobile-friendly?
The landing pages created are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other solutions like analytics tools, webinar providers, and even email advertising services.
You can also connect your landing page to Zapie, PayPal, or a Shopify shop.
What if I do not want to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of tutorials and guides on their site.
Is there any support?
Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just pay for the billed difference from the last plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.