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Creating a landing page is one of the most important points to take into account, particularly if you’re looking to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option might be more acceptable for you.

Making your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.

In this guide, we will look into its features, its pros and cons, and its cost.  These insights should help you decide if Instapage is ideal for you.

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Before we continue, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Realtor Popup

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you currently have an internet presence, like your own site. You will be able to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to learn how to design or code. Everything is simplified. They also have features that allow you to improve your landing page after gaining visitors.

Before we talk about its features, here are a few highlights you should check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a preview of what Instapage offers.

In this section, we’ll have a look at each more closely. Instapage Realtor Popup

Customizable Templates

Your layout is among the hardest things to do when creating landing pages.

If you’re new to do this, you’ll be better off hiring especially if you don’t have any experience. Fortunately, you won’t have to invest more time and money when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates aren’t only composed of templates for the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to discover which sort of template you’re looking for. Instapage gives you the option to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

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Instablocks

Instablocks is another feature that can assist you with building the landing page. It lets you save reusable blocks or assets which you can include.

This helps you save time creating page footers, headers, and even your call-to-action.

They also offer templates which can be customized.

Analytical Tools

Digital Marketing cannot be complete without a way to define your metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You’ll be able to learn how effective your strategy is through these analytical tools. Your landing page will be able to perform better since these essential tools are used to improve your landing page.

Instapage will demonstrate the different versions of the landing page that you have created. What’s more is that you can edit it whenever you’d like. You could also do the A/B tests anytime you please as well. Additionally, it will show you which of the models has the best performance.

Another fantastic feature is Instapage permits you to incorporate Google AdWords. Having this feature can help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

With Instapage, you can position your elements anywhere on the page, something which even advanced WordPress page builders don’t have.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so that you can easily line them up.

Widgets

Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.

Publishing

You have a few options to publish with Instapage. You can do it on your own domain, on a WordPress site through a free plugin, or you could publish it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns using this. It’s far better to publish it on a domain that you’ve personally registered.

There are no limits regarding the number of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Instapage Realtor Popup

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay yearly, you will only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you want to begin and optimize your landing page.

You will be asked to make an upfront payment of $2,388 if you decide to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.

Converting Plan

The Converting program, on the other hand, does not have a fixed price. It’s a customized strategy that will be different based on what you need and what you would like to prioritize.

You’ll need to contact Instapage about this bundle to get a quote from the sales team.

Free Trial

If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.

Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, though, if you change your mind. Instapage permits you to cancel before you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we’ll make a quick rundown on its own highlights and pitfalls.

Advantages

  • Has a huge selection of templates and designs
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to manage projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Disadvantages

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is ideal for you.

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The Final Verdict

Instapage is a great tool to create and publish landing pages.

You can start from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.

You can customize and edit the templates also. To make your landing page more appealing, you could also add widgets and other tools.

While it provides you three ways to print, it’s still much better to publish your landing page on your domain to keep things easy.

As mentioned earlier, Instapage also enables you to utilize analytical tools to help make the best landing page for you that provides the best performance.

Although Instapage offers a lot of benefits, this will be ideal for you if they are within your price range.

Their offers are a little on the expensive side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure, they give a 14-day free trial that will help you decide.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.

FAQ Instapage Realtor Popup

Are the designs mobile-friendly?

The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics programs, webinar suppliers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I don’t want to continue after my free trial?

Instapage enables you to cancel at any time, so you won’t be billed. Just make sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only cover the charged difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the price of your new plan.

 

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