Instapage Pardot

instapage-review

If you’re trying to generate more leads or sales, there are many ways to go about it. One of the most important points to consider is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option might be more acceptable for you.

Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.

In this guide, we’ll look into its features, its advantages and disadvantages, and its cost.  These insights should help you decide if Instapage is right for you.

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Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a more comprehensive review of Instapage.

What is Instapage? Instapage Pardot

Instapage is a cloud-based program that has all you need to create and publish customized landing pages.

They can be used even if you already have an internet presence, such as your own website. You’ll be able to produce landing pages focused on converting leads to sales using this program.

The best thing about it is that it doesn’t require you to learn how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.

Before we get into its features, here are a few highlights you should check out.

Top Features

  • More than 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock images
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a preview of what Instapage has to offer.

In this section, we will take a look at each more closely. Instapage Pardot

Customizable Templates

The design is among the hardest things to do when creating landing pages.

If you’re new to do this, you will be better off hiring especially if you don’t have some experience. Fortunately, you won’t need to spend more money and time when you’re using Instapage, having more than 200 templates to choose from.

However, the 200 templates aren’t only composed of templates for the landing page. A number of them are used for other purposes, such as thank-you templates.

You can use the filter to discover what sort of template you’re looking for. Instapage gives you the choice to edit the templates to suit your theme, which is one of the best features that Instapage can offer.

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Instablocks

Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets which you can include.

This helps you save time creating page footers, headers, and even your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.

You will be able to know how effective your strategy is through these analytical tools. Your landing page will be able to perform better since these essential tools are used to improve your landing page.

With the A/B evaluations, you can edit it whenever you would like, and Instapage will show you the different versions you have created. Additionally, it will show you which of the versions has the best performance.

Another fantastic feature is Instapage permits you to incorporate Google AdWords. Having this feature will help you to work on your landing page while being able to see the advertising data.

Drag and Drop Page Builder

Instapage allows you to start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you place your elements anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids that will assist you move the items on the page so you can easily line them up.

Widgets

Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

If you compare Instapage’s widget templates, the selection is less compared to other WordPress page builders.

Publishing

Instapage gives you a couple of options to publish. You can do it on your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal site.

They even let you test your landing pages using a demo domain that they have provided. However, it is not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally registered.

There are no limits about the number of domains and subdomains which connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.

How much does it cost?

Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let us take a look at their differences. Instapage Pardot

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you will only be charged an equivalent of $199 per month. This plan’s features have all the basic tools you want to start and optimize your landing page.

If you decide to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings compared to when you pay monthly.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will be different depending on what you need and what you would like to prioritize.

You’ll need to contact Instapage about this package to find a quote from the sales staff.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

Don’t be put-off if they ask you to fill out your details to get the trial. They’re only doing that because you will be billed after the trial.

Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we’ll make a quick rundown on its highlights and drawbacks.

Pros

  • Has a huge selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Cons

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is significantly less compared to other tools

These should help you think about if Instapage is ideal for you.

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The Final Verdict

Instapage is a great tool to make and publish landing pages.

You can start from scratch or choose from their templates. You won’t have any problems creating your landing page since it’s very intuitive and easy to use.

You can edit and customize the templates also. You can also add widgets and other tools to make it even more appealing.

While it gives you three ways to publish, it is still much better to publish your landing page on your own domain to keep things easy.

As mentioned earlier, Instapage also enables you to utilize analytical tools to help make the best landing page for you that gives the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your price range.

Their offers are a little on the pricey side. If you’re searching for something customized, this is the tool for you. If you’re still unsure, they give a 14-day free trial to help you decide.

In general, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.

FAQ Instapage Pardot

Are the designs mobile-friendly?

The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics tools, webinar suppliers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I do not want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of tutorials and guides on their website.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I just cover the billed difference from the last plan?

Yes. Since you already paid, Instapage will deduct it from the purchase price of your new strategy.

 

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