Creating a landing page is one of the most important things to take into account, especially if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their advantages and disadvantages, but if you’re tight on budget, the first choice may be more suitable for you.
Making your own landing page these days is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
In this article, we will look into its features, its advantages and disadvantages, and its cost. These insights should help you decide if Instapage is ideal for you.
Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Page Redirect Based On Radio Button Selection
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you already have an online presence, like your own site. You’ll have the ability to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require that you know how to code or design. Everything is simplified. They also have features which let you improve your landing page after gaining visitors.
Here are a few highlights you should check out before we talk about its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a preview of what Instapage offers.
In this section, we will take a look at each more closely. Instapage Page Redirect Based On Radio Button Selection
The design is among the hardest things to do when creating landing pages.
If you don’t have any experience, you will be better off hiring someone who has. Fortunately, you won’t need to invest more time and money when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates are not only made up of templates for the landing page. A number of them are used for different purposes, such as thank-you templates.
You can use the filter to discover what type of template you’re looking for. Instapage gives you the choice to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Instablocks is another feature that can assist you with building the landing page. You can include the reusable blocks or assets that Instapage lets you to save to be used in the landing page.
This helps you save time creating page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing cannot be complete without a way to define your metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you will have the ability to know how effective your strategy is. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.
Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you’d like. You could also do the A/B evaluations anytime you please as well. It will also show you which of the models has the best performance.
Instapage also permits you to integrate Google Adwords, another fantastic feature of their program. Having this feature can allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so you can easily line them up.
Instapage also enables you to insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
If you compare Instapage’s widget templates, the selection is significantly less compared to other WordPress page builders.
Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress website through a free plugin, or you could publish it on a Drupal site.
They even allow you to test your landing pages with a demo domain that they’ve provided. However, it is not recommended to run campaigns utilizing this. It’s far better to publish it on a domain that you have personally registered.
There are no limits about the number of domains and subdomains that connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also be able to work on the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let us take a look at their differences. Instapage Page Redirect Based On Radio Button Selection
The Optimizing plan costs $299 a month, but if you pay yearly, you will only be billed an equivalent of $199 per month. This plan’s features have all the basic tools you want to begin and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you decide to pay annually. This provides a 33% savings a huge discount compared to a monthly payment.
The Converting program, on the other hand, does not have a fixed price. It’s a customized plan that will vary depending on what you need and what you want to prioritize.
You will have to to contact Instapage about this package to get a quote from the sales team.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
Don’t be put-off if they ask you to fill out your details to acces the trial. They’re only doing that because you will be billed after the trial.
Don’t worry, though, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we conclude, we will make a rundown on its highlights and pitfalls.
- Has a vast selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to handle projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is significantly less compared to other tools
These should help you consider if Instapage is right for you.
The Final Verdict
Instapage is a superb tool to make and publish landing pages.
You can begin from scratch or choose from their templates. You won’t have any problems creating your landing page since it is very intuitive and user friendly.
You can customize and edit the templates as well. You can also add widgets and other tools to make it more appealing.
While it provides you three ways to print, it’s still better to publish your landing page on your domain to keep things easy.
As stated earlier, Instapage also lets you utilize analytical tools to help create the best landing page for you that gives the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your budget.
Their offers are a little on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.
FAQ Instapage Page Redirect Based On Radio Button Selection
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I integrate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics programs, webinar providers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify shop.
What if I don’t wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage has a list of tutorials and guides on their website.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the billed difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new strategy.