If you’re trying to generate more leads or sales, there are many ways to go about it. Among the most important things to consider is creating a good landing page. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first option may be more suitable for you.
Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.
We will look into Instapage’s own features, avantages and disadvantages and price in this guide. These insights should help you decide if Instapage is right for you.
Before we go on, you might want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to go through the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage Page Not Publishing
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you already have an internet presence, like your own site. You will have the ability to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require that you know how to design or code. Everything is simplified. They also have features that allow you to improve your landing page after gaining visitors.
Before we talk about its features, here are some highlights you should check out.
- Over 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock photos
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage offers.
In this section, we’ll take a look at each more closely. Instapage Page Not Publishing
The layout is among the most difficult things to do when creating landing pages.
If you’re new to do this, you will be better off hiring especially if you don’t have some experience. Fortunately, Instapage has over 200 templates to choose from, so you won’t need to spend more time and money.
However, the 200 templates are not only composed of templates to the landing page. Some of them are used for other functions, such as thank-you templates.
You can use the filter to find which sort of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.
Another feature that can help you with building the landing page is Instablocks. You can include the reusable blocks or assets that Instapage allows you to save to be used in the landing page.
This helps you save time creating page footers, headers, and even your call-to-action.
You can also customize the available templates for their Instablocks.
Digital Marketing will not be complete without a way to define your metrics.
Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.
You will have the ability to know how successful your strategy is through these analytical tools. These crucial tools can help you improve your landing page so that it can perform much better.
With the A/B evaluations, you can edit it whenever you’d like, and Instapage will show you the different versions you have created. It will also show you which of the models has the best performance.
Instapage also permits you to integrate Google Adwords, another fantastic feature of their program. Having this feature will help you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
If you have some design skills, Instapage allows you to start on a blank canvas. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.
Additionally, it displays markers and grids that will help you move the items on the page so that you can easily line up your page elements.
Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
Instapage gives you a few options to publish. You can do it on your own domain, on a WordPress website through a free plugin, or you could publish it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you’ve personally enrolled.
There are no limits about the number of domains and subdomains that connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded also.
How much does it cost?
Instapage includes 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.
Let us take a look at their differences. Instapage Page Not Publishing
The Optimizing plan costs $299 a month, but if you pay yearly, you will only be charged an equivalent of $199 per month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.
If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings in comparison to if you pay monthly.
The Converting program, on the other hand, doesn’t have a fixed cost. It is a customized strategy that will be different based on what you need and what you want to prioritize.
You’ll have to to contact Instapage about this bundle to get a quote from the sales staff.
They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.
You’ll be asked to complete your details to get the trial so that you’ll be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage allows you to cancel until you pay up.
Pros and Cons
Instapage is a great tool to create landing pages.
But before we finish, we’ll make a quick rundown on its highlights and pitfalls.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing choices
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can start from scratch or choose from their templates. You won’t have any problems creating your landing page as it is very intuitive and user friendly.
You can customize and edit the templates also. To make your landing page more appealing, you could even add widgets and other tools.
While it gives you three ways to publish, it is still better to publish your landing page on your domain to keep things easy.
As stated previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that provides the best performance.
Although Instapage offers a lot of benefits, this will be ideal for you if they are within your price range.
Their offers are a bit on the pricey side. If you’re searching for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Instapage Page Not Publishing
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics tools, webinar suppliers, and even email advertising services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I don’t wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be billed. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I just cover the billed difference from the previous plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new plan.