Creating a landing page is one of the most important things to consider, particularly if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you are new to this, you can either do it yourself or hire an expert. Both have their advantages and disadvantages, but if you’re tight on budget, the first option might be more suitable for you.
Making your own landing page these days is possible thanks to landing page builders such as Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
In this guide, we’ll look into its features, its advantages and disadvantages, and its price. These insights should help you decide if Instapage is ideal for you.
Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.
What is Instapage? Instapage Page Deleted After Trial
Instapage is a cloud-based program that has everything you need to create and publish customized landing pages.
They can be used even if you currently have an internet presence, such as your own website. Through Instapage, you will be able to produce landing pages focused on converting leads to sales.
The best thing about it is that it does not require you to know how to design or code. Everything is simplified. They also have features that let you improve your landing page after gaining visitors.
Here are some highlights you ought to check out before we talk about its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we’ll take a look at its features more closely.
What are its features?
The highlighted features from the list above are only a sneak peak of what Instapage has to offer.
In this section, we will have a look at each more closely. Instapage Page Deleted After Trial
Among the most difficult things to do when creating landing pages is the design.
If you’re new to do this, you will be better off hiring especially if you don’t have any experience. Fortunately, you won’t need to spend more time and money when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates aren’t only composed of templates to the landing page. Some of them are used for different functions, such as thank-you templates.
You can use the filter to discover which sort of template you’re looking for. Instapage gives you the option to edit the templates to match your theme, which is one of the best features that Instapage can offer.
Another feature that can assist you with building the landing page is Instablocks. It lets you save reusable blocks or assets which you can include.
This helps you save time creating page footers, headers, and even your call-to-action.
They also offer templates that can be customized.
Digital Marketing cannot be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
You will have the ability to know how effective your strategy is through these analytical tools. Your landing page will be able to perform better since these crucial tools are used to improve your landing page.
Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B tests anytime you please as well. It will also show you which of the models has the best performance.
Instapage also permits you to incorporate Google Adwords, another fantastic feature of their program. Having this feature will allow you to work on your landing page while being able to see the advertising data.
Drag and Drop Page Builder
For those who have some design skills, Instapage lets you start on a blank canvas. You can even begin with a template and edit it to your liking.
With Instapage, you can position your components anywhere on the page, something that even advanced WordPress page builders don’t have.
You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to help you move the items on the page so that you can easily line them up.
Instapage also lets you add landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You just click the widget icons located on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is less.
Instapage gives you a few options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you could print it on a Drupal site.
They even let you test your landing pages using a demo domain which they have provided. However, it’s not recommended to run campaigns using this. It’s better to publish it on a domain that you’ve personally enrolled.
There are no limits about the number of domains and subdomains which connect to your Instapage account.
Multiple users have the ability to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded also.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.
Let’s take a look at their differences. Instapage Page Deleted After Trial
The Optimizing plan costs $299 per month, but if you pay yearly, you will only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you want to start and optimize your landing page.
You’ll be asked to make an upfront payment of $2,388 if you choose to pay annually. This offers a 33% savings a huge discount compared to a monthly payment.
The Converting plan, on the other hand, doesn’t have a fixed cost. It’s a customized strategy that will vary based on what you need and what you would like to prioritize.
You will need to contact Instapage about this bundle to find a quote from the sales team.
If the features alone are not enough to convince you to try Instapage, they also offer a 14-day trial.
You will be asked to complete your details to access the trial so that you will be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we’ll make a rundown on its highlights and drawbacks.
- Has a vast selection of templates and designs
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat service channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a superb tool to create and publish landing pages.
You can start from scratch or choose from their templates. It is very intuitive and easy to use so you won’t have any problems creating your landing page.
You can edit and customize the templates as well. To make your landing page more appealing, you can also add widgets and other tools.
While it gives you three ways to publish, it is still much better to publish your landing page on your own domain to keep things easy.
As stated earlier, Instapage also enables you to use analytical tools to help create the best landing page for you that provides the best performance.
Instapage offers many benefits, but it will still depend if their plans are within your budget.
Their offers are a bit on the pricey side. If you’re looking for something customized, this is the tool for you. If you are still unsure, they offer a 14-day free trial that will help you decide.
In general, Instapage is a recommended product to create landing pages. If you are not convinced, you could always try their free trial.
FAQ Instapage Page Deleted After Trial
Are the designs mobile-friendly?
The landing pages generated are mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile perspective of the landing page you’re working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage lets you integrate with other options like analytics programs, webinar suppliers, and even email marketing services.
You can also join your landing page to Zapie, PayPal, or a Shopify shop.
What if I do not wish to continue after my free trial?
Instapage lets you cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the last plan?
Yes. Since you already paid, Instapage will deduct it from the price of your new plan.