Instapage Or Leadpages

instapage-review

If you’re looking to generate more leads or sales, there are many ways to go about it. One of the most important points to consider is creating a good landing page. It is the first step in your sales funnel. If you are new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first choice might be more suitable for you.

Producing your own landing page nowadays is possible thanks to landing page builders such as Instapage. It’s one of the most popular tools used by marketers worldwide.

In this guide, we will look into its features, its pros and cons, and its price.  These insights should help you decide if Instapage is ideal for you.

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Before we continue, you may want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to read the rest of the article to get a better review of Instapage.

What is Instapage? Instapage Or Leadpages

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you already have an online presence, like your own website. You will be able to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require you to know how to code or design. Everything is simplified. They also have features that allow you to improve your landing page after gaining visitors.

Before we get into its features, here are some highlights you ought to check out.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we will take a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are only a sneak peak of what Instapage has to offer.

In this section, we’ll take a look at each more closely. Instapage Or Leadpages

Customizable Templates

Among the hardest things to do when creating landing pages is the design.

If you do not have any experience, you will be better off hiring someone who has. Luckily, Instapage has over 200 templates to choose from, so you won’t have to invest more money and time.

However, the 200 templates aren’t only made up of templates for the landing page. Some of them are used for other purposes, such as thank-you templates.

You can use the filter to find what type of template you’re looking for. Instapage gives you the choice to edit the templates to match your theme, which is one of the best features that Instapage can offer.

Instapage Or Leadpages

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Instablocks

Another feature that can assist you with building the landing page is Instablocks. It allows you to save reusable blocks or assets that you can include.

This allows you save time creating page footers, headers, and even your call-to-action.

You can also customize the available templates for their Instablocks.

Analytical Tools

Digital Marketing cannot be complete without a way to define your own metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

Through these tools, you will have the ability to learn how successful your strategy is. Your landing page will be able to perform much better since these crucial tools are used to improve your landing page.

With the A/B tests, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you’ve created. It will also show you which of the models has the best performance.

Another good feature is Instapage allows you to integrate Google AdWords. This can help you see advertising data while you’re working on your landing page.

Drag and Drop Page Builder

If you have some design skills, Instapage allows you to start on a blank canvas. You can even begin with a template and edit it to your liking.

While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.

Additionally, it displays markers and grids that will assist you move the items on the page so you can easily line up your page elements.

Widgets

Instapage also enables you to insert landing page widgets. You may add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your widget.

If you compare Instapage’s widget templates, then the selection is significantly less compared to other WordPress page builders.

Publishing

You have a few options to publish with Instapage. You can do it in your own domain, on a WordPress website through a free plugin, or you could publish it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns using this. It’s far better to publish it on a domain that you’ve personally enrolled.

There are no limits regarding the number of domains and subdomains that connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All of their changes will be saved, and their communication will be recorded as well.

How much does it cost?

Instapage has 3 offers: The Optimizing plan, the Converting plan, and the Free Trial.

Let’s take a look at their differences. Instapage Or Leadpages

Optimizing Plan

The Optimizing plan costs $299 per month, but if you pay yearly, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to begin and optimize your landing page.

If you decide to pay annually, you will be asked to make an upfront payment of $2,388, which offers a 33% savings compared to if you pay monthly.

Converting Plan

The Converting program, on the other hand, doesn’t have a fixed price. It is a customized plan that will be different based on what you need and what you would like to prioritize.

You’ll need to contact Instapage about this bundle to get a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You’ll be asked to fill out your details to access the trial so that you will be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage permits you to cancel until you pay up.

Pros and Cons

Instapage is a great tool to create landing pages.

But before we finish, we will make a quick rundown on its own highlights and drawbacks.

Pros

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat service channel
  • Offers a custom plan

Cons

  • Price is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you consider if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to make and publish landing pages.

You can start from scratch or choose from their templates. It’s very intuitive and easy to use so you won’t have any problems creating your landing page.

You can customize and edit the templates as well. To make your landing page more appealing, you can also add widgets and other tools.

While it gives you three ways to publish, it’s still much better to publish your landing page on your own domain to keep things easy.

As mentioned previously, Instapage also lets you use analytical tools to help make the best landing page for you that gives the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your budget.

Their offers are a little on the expensive side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you’re not convinced, you could always try their free trial.

FAQ Instapage Or Leadpages

Are the designs mobile-friendly?

The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile perspective of the landing page you are working on using the editor to make a few tweaks.

Can I integrate third-party tools?

Yes. Instapage lets you integrate with other options like analytics tools, webinar providers, and even email marketing services.

Your landing page can also be connected to Zapie, Paypal or a Shopify store.

What if I do not want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure to cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage offers a list of guides and tutorials on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the billed difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the price of your new strategy.

 

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