Instapage Optimizer Plan

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Creating a landing page is one of the most important things to take into account, particularly if you’re trying to generate more leads or sales. It’s the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire a professional. Both have their pros and cons, but if you’re tight on budget, the first choice might be more suitable for you.

Producing your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s one of the most popular tools used by marketers worldwide.

We will look into Instapage’s features, pros and cons and cost in this article.  These insights should help you decide if Instapage is right for you.

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Before we go on, you may want to watch a video to prepare you for the article. Below is a review by IM Nights on YouTube. After watching, you’ll want to go through the rest of the article to get a better review of Instapage.

What is Instapage? Instapage Optimizer Plan

Instapage is a cloud-based program that has all you want to create and publish customized landing pages.

They can be used even if you currently have an internet presence, such as your own site. You’ll be able to make landing pages focused on converting leads to sales using this program.

The best thing about it is that it does not require you to learn how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.

Here are some highlights you should check out before we talk about its features.

Top Features

  • Over 200 customizable templates
  • Provides analytical tools
  • Has a drag and drop page builder
  • Includes widgets
  • Gives access to stock photos
  • Has an asset delivery
  • Includes a form builder
  • Offers collaboration tools

In the next section, we’ll have a look at its features more thoroughly.

What are its features?

The highlighted features from the list above are just a preview of what Instapage has to offer.

In this section, we will take a look at each more closely. Instapage Optimizer Plan

Customizable Templates

Your layout is among the hardest things to do when creating landing pages.

If you’re new to do this, you will be better off hiring especially if you don’t have some experience. Luckily, you won’t have to spend more time and money when you’re using Instapage, having over 200 templates to choose from.

However, the 200 templates are not only composed of templates to the landing page. A number of them are used for different functions, such as thank-you templates.

You can use the filter to discover which sort of template you’re looking for. Instapage gives you the choice to edit the templates to match your theme, which is one of the best features that Instapage can offer.

Instapage Optimizer Plan

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Instablocks

Instablocks is another feature that can help you with building the landing page. It allows you to save reusable blocks or assets that you can include.

This allows you save time creating page footers, headers, and even your call-to-action.

They also offer templates that can be customized.

Analytical Tools

Digital Marketing will not be complete without a way to define your metrics.

Instapage lets you run A/B testing, Heatmaps, and Google Tag Manager.

You’ll have the ability to learn how successful your strategy is through these analytical tools. These crucial tools will help you improve your landing page so it can perform much better.

Instapage will show you the different versions of the landing page that you’ve created. What’s more is that you can edit it whenever you would like. You could also do the A/B evaluations anytime you please as well. Additionally, it will show you which of the models has the best performance.

Another good feature is Instapage permits you to incorporate Google AdWords. This can help you see advertising data as you’re working on your landing page.

Drag and Drop Page Builder

Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.

While some of the advanced WordPress page builders don’t have a Drag and Drop Page Builder, Instapage lets you position your components anywhere on the page.

You won’t also need to worry about misplacing any of the page elements — Instapage displays markers and grids to assist you move the items on the page so that you can easily line them up.

Widgets

Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.

You simply click the widget icons found on the sidebar menu of the editor. The widget will pop up on the page. After that, you can edit your own widget.

Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.

Publishing

You have a couple of options to publish with Instapage. You can do it on your own domain, on a WordPress website through a free plugin, or you could print it on a Drupal website.

They can also provide a demo domain so that you can test your landing pages using that. However, it is not recommended to run campaigns utilizing this. It’s better to publish it on a domain that you have personally registered.

There are no limits about the number of domains and subdomains which you can connect to your Instapage account.

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Collaboration tools

Multiple users are able to collaborate on the project. They will also be able to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded also.

How much does it cost?

The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently offers.

Let’s take a look at their differences. Instapage Optimizer Plan

Optimizing Plan

The Optimizing plan costs $299 a month, but if you pay annually, you’ll only be charged an equivalent of $199 a month. This plan’s features have all the fundamental tools you need to start and optimize your landing page.

If you choose to pay annually, you will be asked to make an upfront payment of $2,388, which provides a 33% savings in comparison to when you pay monthly.

Converting Plan

The Converting plan, on the other hand, doesn’t have a fixed cost. It is a customized plan that will vary depending on what you need and what you want to prioritize.

You’ll have to to contact Instapage about this bundle to find a quote from the sales team.

Free Trial

They also offer a 14-day free trial if you’re still not convinced to try Instapage despite all of these features.

You’ll be asked to complete your details to get the trial so that you will be automatically billed after 14 days.

Don’t worry, however, if you change your mind. Instapage allows you to cancel before you pay up.

Pros and Cons

Instapage is a superb tool to create landing pages.

But before we conclude, we will make a rundown on its highlights and pitfalls.

Pros

  • Has a vast selection of templates and layouts
  • Customizable templates and widgets
  • Offers 3 landing page publishing choices
  • Integrates analytical tools
  • Offer collaborative features to handle projects
  • Easy to use
  • Has a live chat support channel
  • Offers a custom plan

Cons

  • Cost is more expensive compared to other options
  • Widget selection is limited
  • Landing page templates is less compared to other tools

These should help you think about if Instapage is right for you.

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The Final Verdict

Instapage is a superb tool to create and publish landing pages.

You can start from scratch or choose from their templates. It’s very intuitive and user friendly so you won’t have any problems creating your landing page.

You can edit and customize the templates also. To make your landing page more appealing, you can even add widgets and other tools.

While it gives you three ways to publish, it is still much better to publish your landing page on your domain to keep things easy.

As stated previously, Instapage also enables you to utilize analytical tools to help create the best landing page for you that provides the best performance.

Instapage offers many benefits, but it will still depend if their plans are within your price range.

Their offers are a little on the pricey side. If you’re looking for something customized, this is the instrument for you. If you are still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.

Overall, Instapage is a recommended product to create landing pages. If you are not convinced, you can always try their free trial.

FAQ Instapage Optimizer Plan

Are the designs mobile-friendly?

The landing pages generated are all mobile-friendly. Instapage is mobile-friendly by default, but you can use the mobile view of the landing page you’re working on using the editor to make a few tweaks.

Can I incorporate third-party tools?

Yes. Instapage enables you to integrate with other options like analytics tools, webinar suppliers, and even email advertising services.

Your landing page can also be connected to Zapie, Paypal or a Shopify shop.

What if I do not want to continue after my free trial?

Instapage lets you cancel at any time, so you won’t be charged. Just be sure you cancel before you use up the 14-day free trial.

Are there any tutorials about A/B testing?

Yes, Instapage has a list of tutorials and guides on their site.

Is there any support?

Instapage provides live chat support from Monday to Friday. It begins from 4 am to 3 am, Pacific Standard Time.

If I upgrade plans, will I only pay for the billed difference from the last plan?

Yes. Because you already paid, Instapage will deduct it from the purchase price of your new plan.

 

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