Creating a landing page is among the most important things to consider, particularly if you’re looking to generate more leads or sales. It is the first step in your sales funnel. If you’re new to this, you can either do it yourself or hire an expert. Both have their pros and cons, but if you’re tight on budget, the first choice may be more acceptable for you.
Making your own landing page nowadays is possible thanks to landing page builders like Instapage. It’s becoming one of the most popular tools used by marketers worldwide.
We’ll look into Instapage’s features, avantages and disadvantages and cost in this guide. All these insights should help you decide if Instapage is right for you.
Before we continue, you might want to watch a video to prime you for the article. Below is a review by IM Nights on YouTube. After watching, you will want to read the rest of the article to get a more comprehensive review of Instapage.
What is Instapage? Instapage On WordPress.
Instapage is a cloud-based program that has all you want to create and publish customized landing pages.
They can be used even if you currently have an online presence, like your own website. You will have the ability to make landing pages focused on converting leads to sales using this program.
The best thing about it is that it doesn’t require that you learn how to design or code. Everything is simplified. They also have features which allow you to improve your landing page after gaining traffic.
Here are some highlights you should check out before we talk about its features.
- More than 200 customizable templates
- Provides analytical tools
- Has a drag and drop page builder
- Includes widgets
- Gives access to stock images
- Has an asset delivery
- Includes a form builder
- Offers collaboration tools
In the next section, we will take a look at its features more thoroughly.
What are its features?
The highlighted features from the list above are just a sneak peak of what Instapage offers.
In this section, we’ll take a look at each more closely. Instapage On WordPress.
One of the most difficult things to do when creating landing pages is the layout.
If you’re new to do this, you’ll be better off hiring especially if you do not have any experience. Fortunately, you won’t have to spend more time and money when you’re using Instapage, having more than 200 templates to choose from.
However, the 200 templates are not only composed of templates to the landing page. A number of them are used for different purposes, such as thank-you templates.
You can use the filter to find which type of template you’re looking for. The best thing about Instapage is that you also have the choice to edit the templates to match your theme.
Another feature that can assist you with building the landing page is Instablocks. It lets you save reusable blocks or assets that you can include.
This helps you save time creating page footers, headers, and even your call-to-action.
They also offer templates that can be customized.
Digital Marketing will not be complete without a way to define your own metrics.
Instapage lets you conduct A/B testing, Heatmaps, and Google Tag Manager.
Through these tools, you’ll have the ability to learn how effective your strategy is. These crucial tools will help you improve your landing page so that it can perform much better.
With the A/B tests, you can edit it whenever you’d like, and Instapage will demonstrate the different versions you have created. Additionally, it will show you which of the models has the best performance.
Instapage also allows you to incorporate Google Adwords, another good feature of their program. This will allow you to see advertising data as you’re working on your landing page.
Drag and Drop Page Builder
Instapage lets you start on a blank canvas if you’re confident with your design skills, or if what you want is different from the templates. You can even start with a template and edit it to your liking.
While some of the advanced WordPress page builders do not have a Drag and Drop Page Builder, Instapage lets you position your elements anywhere on the page.
It also displays markers and grids to help you move the items on the page so you can easily line up your page elements.
Instapage also lets you insert landing page widgets. You can add countdown timers, chat plugins, headlines, paragraphs, buttons, HTML widgets, images, and other multimedia options like slideshows, podcasts, and videos.
You simply click the widget icons located on the sidebar menu of the editor. The widget will pop up on the canvas. After that, you can edit your own widget.
Compared to other WordPress page builders, Instapage’s selection for widget templates is significantly less.
Instapage gives you a couple of options to publish. You can do it in your own domain, on a WordPress site through a free plugin, or you can print it on a Drupal website.
They can also provide a demo domain so that you can test your landing pages with that. However, it’s not suggested to run campaigns using this. It’s better to publish it on a domain that you’ve personally registered.
There are no limits regarding the amount of domains and subdomains that you can connect to your Instapage account.
Multiple users are able to collaborate on the project. They will also have the ability to work on exactly the same landing pages. All their changes will be saved, and their communication will be recorded as well.
How much does it cost?
The Optimizing plan, the Converting plan, and the Free Trial are what Instapage currently provides.
Let us take a look at their differences. Instapage On WordPress.
The Optimizing plan costs $299 per month, but if you pay annually, you’ll only be billed an equivalent of $199 a month. This plan’s features have all the fundamental tools you want to begin and optimize your landing page.
If you choose to pay annually, you’ll be asked to make an upfront payment of $2,388, which provides a 33% savings compared to when you pay monthly.
The Converting program, on the other hand, doesn’t have a fixed price. It’s a customized plan that will vary depending on what you need and what you would like to prioritize.
You’ll have to to contact Instapage about this bundle to get a quote from the sales team.
If the features alone aren’t enough to convince you to try Instapage, they also offer a 14-day trial.
You’ll be asked to complete your details to access the trial so that you will be automatically billed after 14 days.
Don’t worry, however, if you change your mind. Instapage permits you to cancel before you pay up.
Pros and Cons
Instapage is a superb tool to create landing pages.
But before we conclude, we’ll make a quick rundown on its own highlights and pitfalls.
- Has a huge selection of templates and layouts
- Customizable templates and widgets
- Offers 3 landing page publishing options
- Integrates analytical tools
- Offer collaborative features to manage projects
- Easy to use
- Has a live chat support channel
- Offers a custom plan
- Price is more expensive compared to other options
- Widget selection is limited
- Landing page templates is less compared to other tools
These should help you consider if Instapage is ideal for you.
The Final Verdict
Instapage is a great tool to create and publish landing pages.
You can begin from scratch or choose from their templates. It is very intuitive and easy to use so you won’t have any problems creating your landing page.
You can customize and edit the templates also. You could also add widgets and other tools to make it more appealing.
While it gives you three ways to publish, it is still much better to publish your landing page on your own domain to keep things easy.
As stated earlier, Instapage also enables you to use analytical tools to help create the best landing page for you that gives the best performance.
Instapage offers many advantages, but it will still depend if their plans are within your budget.
Their offers are a little on the pricey side. If you’re looking for something customized, this is the instrument for you. If you’re still unsure due to the high price, you can always try their 14-day free trial and decide afterwards.
In general, Instapage is a recommended product to create landing pages. If you’re not convinced, you can always try their free trial.
FAQ Instapage On WordPress.
Are the designs mobile-friendly?
The landing pages created are all mobile-friendly. Instapage is mobile-friendly by default, however you can use the mobile view of the landing page you are working on using the editor to make a few tweaks.
Can I incorporate third-party tools?
Yes. Instapage enables you to integrate with other options like analytics tools, webinar suppliers, and even email marketing services.
Your landing page can also be connected to Zapie, Paypal or a Shopify store.
What if I do not want to continue after my free trial?
Instapage enables you to cancel at any time, so you won’t be billed. Just be sure to cancel before you use up the 14-day free trial.
Are there any tutorials about A/B testing?
Yes, Instapage offers a list of guides and tutorials on their site.
Is there any support?
Instapage offers live chat support from Monday to Friday. It starts from 4 am to 3 am, Pacific Standard Time.
If I upgrade plans, will I only pay for the charged difference from the previous plan?
Yes. Because you already paid, Instapage will deduct it from the purchase price of your new strategy.